Quick Thoughts – One of my complaints in my sony a65 review is the lack of more professional body to move up to if or when you outgrow the a65, looks like Sony listened (I kid, I kid!) and they have just announced the very impressive Sony a99 Full Frame Camera – There was lots to like about the Sony a65 and this seems to improve on that in every respect.  It is still Sony and you are still buying into a more limited ecosystem compared to Canon or Nikon but it looks like Sony means to stick around.

Sony a99

Sony Introduces New Full-Frame
α99 Camera with Translucent Mirror Technology and Dual AF System

Flagship
A-mount camera delivers new levels of image quality, focus capabilities and video performance

SAN DIEGO, Sept 12, 2012
Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame
imaging with the responsiveness and speed of Translucent Mirror Technology.

The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect
AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s
acclaimed line of α cameras

“The new α99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative
approach to camera design” said Mike Kahn, director of the alpha interchangeable lens camera division at Sony. “It redefines what can be accomplished
with a full frame DSLR camera.”

New Levels of Imaging Performance and Response
The flagship α99 model combines its new 24.3 effective megapixel Exmor® CMOS sensor with a highly advanced BIONZ image processing engine,
delivering unprecedented levels of performance in both still and video shooting.

The full frame sensor is enhanced by a newly-developed separate multi-segment optional low-pass filter, increasing its resolving power. Assisted by an
all-new front-end LSI, the BIONZ engine can process massive amounts of image signal data from the sensor at very high speeds. Together with a powerful
new area-specific noise reduction (NR) algorithm, it allows to the camera to achieve 14-bit RAW output, rich gradation and low noise.

The evolved BIONZ processor also gives the α99 model a maximum sensitivity range (in expanded sensitivity mode) as wide as ISO50 – 25600 – a range
of nine stops. Its unprecedented processing power enables the camera to shoot a burst of images at up to six frames per second at full resolution or up
to 10 fps in Tele-zoom high speed shooting mode.

The new α99 digital camera features a unique dual AF system, a world’s first for digital cameras. This camera’s main focusing system – a 19-point
AF system with 11 cross sensors – is complemented by a 102-point focal plane phase-detection AF sensor overlaying the main image sensor. Harnessing the
power of Translucent Mirror Technology, light is passed to both phase-detection AF sensors simultaneously and continually, measuring subject distance
and position more completely than other cameras. This unique Dual AF System permits ultra-fast, accurate autofocusing that maintains tracking focus
even if a subject temporarily leaves the frame.

The AF-D (depth) continuous autofocus mode* utilizes the Dual AF system for wider and more dense coverage of the frame, significantly improving AF
performance with fast or erratically moving subjects against complex backgrounds. Additionally, during movie shooting, AF Duration control provides
reliable depth focusing information and ensures that the camera maintains proper focus on its subject when objects or people cross the focal plane.

A new AF range control allows photographers to manually select foreground and background distance to which the AF system will not respond, especially
useful for shooting fast moving sports or animals through a nearby wire mesh or in front of a complex background that commonly distracts camera AF
systems.

Crafted for Videographers and Movie-makers

The new α99 camera’s video capabilities build on Sony’s expertise in developing professional motion picture cameras, combining the unmatched
resolving power and sensitivity of the full-frame sensor with several advanced features optimized for professional video production.

The flagship α99 model is the first full-frame DSLR to offer Full HD 60p/24p progressive video recording to meet AVCHD™ Version 2.0
specifications and Full-time Continuous AF Movie mode, allowing smooth, non-stop tracking of moving subjects. Other enhancements include real-time Full
HD video output via HDMI®, and uninterrupted ‘dual-card’ recording using both of the camera’s media slots.

For added convenience while shooting video, a new silent, programmable multi-control dial on the front of the camera body allows silent adjustment of
common settings during shooting including exposure compensation, ISO sensitivity, shutter speed, aperture and much more.

The camera’s audio features are designed to meet the demanding needs of serious videographers. An audio level display and adjustable audio record
levels are joined by a headphone jack for accurate in-the-field monitoring. Additionally, the multi-interface shoe provides balance audio input for the
optional XLR-K1M adaptor kit, which adds a high-quality mono shotgun microphone and pro-standard XLR connections for dependable audio acquisition.

Uncompromised Handing for Advanced Photographers

he camera’s XGA OLED Tru-Finder™ viewfinder offers 100% frame coverage on the viewfinder screen with exceptional brightness, contrast, clarity
and resolution, ensuring a detail-packed view of the desired scene and subject. The unique electronic viewfinder will also maintain a 100% field of
view with DT lenses that are optimized for APS-C sensor cameras, converting the angle of view automatically for image recording and display.

Complementing the Tru-Finder EVF is a three-way tiltable 1229k-dot (VGA equivalent) XtraFine LCD™ display with WhiteMagic™ technology to
boost overall screen brightness. It’s especially useful for framing and shooting with the LCD in outdoor, sunny conditions.

Despite its impressive pro-class credentials, the α99 camera is the world’s lightest 35 mm full-frame interchangeable-lens digital camera.
Constructed of high-rigidity magnesium alloy panels, it weighs in at just 733g (without lens and battery). Translucent Mirror Technology, which
eliminates the need for a full-frame moving mirror mechanism and heavy glass pentaprism, also contributes to the extremely light design.

Additionally, the camera is weather-sealed and all buttons and controls have been ruggedized. A redesigned shutter block, tested to approximately
200,000 releases, further ensures the camera’s stamina and reliability.

The camera’s enhanced ergonomics include a re-designed grip and differentiated designs of several switches and buttons that allow for intuitive
fingertip operation. A new exposure mode dial lock prevents accidental rotation, and a newly-developed Quick Navi Pro interface gives quick, intuitive
one-handed access to common shooting parameters and controls.

The new model can also be operated via remote PC connection. Supported functions include switching between still and video shooting plus automatic
transfer of still images from camera to PC for an improved studio workflow.

Designed for Professionals: New α Lens and Accessories

The full-frame imaging capabilities of the α99 camera make it an ideal partner for the new 300mm F2.8 G SSM II (SAL300F28G2) lens. Designed for
demanding sports and wildlife applications, this bright super-telephoto offers a significantly improved optical design and handling compared with its
predecessor. The Sony-developed Nano AR Coating assures flawless still images and HD video with reduced flare and ghosting, offering enhanced contrast.
Further, a new LSI drive circuit offers faster, more accurate autofocus with enhanced subject tracking. The new lens is also dust- and
moisture-resistant, making it an ideal candidate for the toughest outdoor shooting assignments.

Additionally, a new wide-aperture Carl Zeiss® A-mount prime lens is now under development. Optimized for superb results with the camera’s new 35mm
full frame image sensor, the Planar T* 50mm F1.4 ZA SSM will be available next spring.

Offered exclusively for the α99 camera, the brand-new VG-C99AM vertical grip can house and manage three batteries in total (including the camera’s
own on-board battery). Resistant to dust and moisture, the grip is ideal for lengthy shooting sessions in the studio or outdoors.

The brand new, range-leading HVL-F60M is a powerful flash (GN60, in meters at ISO 100) with built-in LED light that’s ideal for creative applications
with still image or movie shooting. Smart functions include wireless multi-flash ratio control and Sony’s unique Quick Shift Bounce adjustment, while
operation can be controlled quickly via the flash’s intuitive Quick Navi system. Also resistant to dust and moisture, the HVL-F60M flash comes supplied
with a bounce adaptor for flash and a color conversion filter for use with LED lighting.

Compatible with 49mm and 55mm diameter lenses, the new HVL-RL1 Ring Light offers highly effective LED illumination of small subjects and is ideal for
macro shooting**. Its high output level (approx. 700 lx/0.3m) is approximately four times brighter than the previous model, and operation can be
switched between full-ring illumination and half-ring illumination.

The new XLR-K1M XLR Adaptor Kit is designed to meet the most demanding audio needs. It provides two pro-standard XLR terminals for connecting the
α99 camera with professional microphones and mixing consoles and offers MIC/LINE input selection and separate adjustment of two channel levels to
maximize operating flexibility. The adaptor kit comes supplied with Sony professional ECM-XM1 monaural shotgun microphone, but may also be used with a
wide range of professional microphones. An optional bracket is required when using the XLR-K1M kit with the α99 model.

The RMT-DSLR2 Remote Commander allows wireless shutter release for still images and start/stop control of video shooting. It’s compatible with the new
α99 models as well as other α A-mount and E-mount cameras that include a remote control receiver.

Styled to reduce carrying fatigue, the new LCS-BP3 Backpack can hold the α99 camera body, an attached telephoto zoom lens plus the VG-A99AM
vertical grip as well as three to four spare lenses, accessories and a laptop up to 15.5″.

The ADP-MAA is a new shoe adaptor that allows Multi Interface Shoe cameras to be used with Auto-lock Accessory Shoe accessories. This adaptor will be
supplied with the new HVL-60M flash and HVL-RL1 ring light mentioned above. Conversely, the ADP-AMA shoe adaptor allows Auto-lock Accessory Shoe
cameras to be used with Multi Interface Shoe accessories.

Lastly, the PCK-LM14 Screen Protector Semi Hard Sheet safeguards the camera’s LCD screen against dust, scratches and fingerprints, and is supplied with
a separate protector sheet for the top display panel.

Sony’s new SDXC memory UHS-1 memory card, SF-64UX (64 GB) is ideal for burst shooting with the α99. It’s ultra-high speed interface (UHS-1)
compatibility offers high transfer speeds up to 94 MB/s (read) and rapid data rates when transferring large RAW files of video files to PC. The new
cards are water-resistant and designed to perform under a wide range of operating temperatures. For additional data integrity, Sony’s File Rescue
Software can help recover photos and videos that may have been accidentally deleted.

Pricing and Availability

The α99 full-frame digital system camera will be available this October as body-only for about $2800.

The SAL300GF28G2 lens will be available this November for about $7500.

The VCG-C99AM vertical grip, HVL-F60M flash and HVL-RL1 ring light will be available this October for about $380, $550 and $350, respectively. The XLR
-K1M XLR adaptor kit and RMT-DSLR2 remote commander will also be available in October for about $800 and $30, respectively.

The LCS-BP3 backpack and PCK-LM14 screen protector will be available in October as well for about $160 and $17, respectively.

The new camera, lenses and all compatible accessories will be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit blog.sony.com/a99 for a full video preview of the α99 camera
follow #SonyAlpha on twitter for the latest α camera news.

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 They all had dreams. They all had family. They died for us. Arlington National Cemetery is a heavy place, I can't help but think about all the pain and suffering when presented with row upon row of a headstone representing a fallen soldier and my mind boggles that this still happens today. On this little planet hurtling through an incomprehensible ginormous space - some people think it is ok to kill each other. :( p.s. You should google Cornelius H. Charlton - his story is interesting p.p.s My grandfather is buried in Arlington- my Mom's father was instrumental in designing and implementing early radar systems for the Navy in WW2. Captured with the #Sony #a7RII and #Canon #70200L at 200mm and f/3.2
 #mondaymorningshare - I want to see your failed experiments or favorite photos from the last week. GO TO http://photorec.tv/fb to share your fav image from the past week. Here's my #failedexperiment The US Capitol at Sunset. File this under because I could - a 2 minute exposure with the use of a NISI Filters 10-stop ND. I hoped I would get some interesting wispy movement in the clouds but nothing developed. Next I tried a 6 minute exposure (swipe to see it) and while there may be a little more movement in the clouds it certainly wasn't anything to get excited about. And while I often recommend very carefully shooting building and monuments as symmetrically as possible, I purposefully shot from right of center to avoid losing Ulysses S. Grant statue in the front of the capitol. *  Sony #A7RII and #Canon 2470mm with #NiSiFilters #10StopND
 I love traveling with other photographers on #mckaylive trips. Kari, a trip participant, noticed this line of trees and shared her perspective with me. I had glanced at them but hadn't noticed how nicely they lined up when standing at a certain spot #teacherbecomesthestudent :) We had a great day leaving behind the cherry blossom crowds for a much quieter walk around #HarpersFerryWV. And a visit to #BolivarHeights a much fought over hilltop during the civil war and the site of the largest surrender of Union troops - over 12,000 men surrendered to Stonewall Jackson. *  Captured with the #Panasonic #GH4 and #1235mm lens


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