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Since June Fujifilm’s been rumored to have a “medium format killer” in the works set to change the game and now we’ve finally got a look in their Photokina announcement. The new Fuji GFX 50S is a sub $10,000 camera that will bring great image quality on a budget comparatively to other medium format options available at the moment. The first in a new GFX line of medium format camera’s with the GFX 50S slated for early next year.  

Using a new Fujifilm G sensor that’s sized up to 43.8×32.9mm in 51.4 megapixel resolution you’ll be needing more hard drives to store your photos. Defaults for the sensor will be a 4:3 aspect ratio but can be set to other formats. Being mirrorless another option for shooters is a removable viewfinder allowing the user to choose to use the viewfinder when needed or the back screen. The GFX 50S will be weather and dust sealed, to what degree they did not specify, giving it the durability for outdoor shots. As Fuji the camera should deliver great image quality for professionals shooting commercial, fashion, or landscapes.

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For the new G Mount system Fuji has released a new set of lenses to go with the camera. As follows we’ve got a set of 5 primes covering the field, one being macro, and a standard zoom so far. The Fuji GFX 50S is expected to ship 2017 alongside their 63mm, 120mm, and 32-64mm lenses.

  • Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format) Coming mid 2017
  • Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format) Coming late 2017
  • Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format) Coming early 2017
  • Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format) Coming mid 2017
  • Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format) Coming early 2017
  • Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format) Coming early 2017

untitled-2As for those pixel peepers out there they’ve released a sample image showing how much detail the sensor
can pull from an image. With the new CMOS sensor putting out 51.4MP files it’s hard to complain looking at the photo zoomed in this far.

With the announcement of the FX 50S Fuji released a few videos of development and testing to watch.

Development of Professional-use Mirrorless Camera System “GFX”

GFX challenges with Hiroshi Nonami

GFX challenges with Satoshi Minakawa




B&H Photo has a list of Everything Announced at CES 2017

 #bison #snowface ~  Captured with the #Sony #a7rII and Canon 100-400 and heavily cropped because I follow the #YellowstonePledge :)
 In Yellowstone National Park the roads are paved with snow and go straight for miles. Yesterday was sweet, today was the sweetest! Captured here on our way to Hayden Valley - a #dreamyplace like no other. #YellowstonePledge ~  Captured with the #Sony #A7RII and Canon 24-105 lens
 Yesterday ended as epically as it began (see my earlier post?) As we made our way out of the park the setting sun lit up this line of trees and steam from geothermal activity - a single line of animal tracks lead the way to this scene. #iloveyellowstonenp #YellowstonePledge ~  Captured with the #Sony #A7RII and Canon 70-200 ️‍️ EXIF: Exactly the same as the morning shot posted earlier.

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