Since June Fujifilm’s been rumored to have a “medium format killer” in the works set to change the game and now we’ve finally got a look in their Photokina announcement. The new Fuji GFX 50S is a sub $10,000 camera that will bring great image quality on a budget comparatively to other medium format options available at the moment. The first in a new GFX line of medium format camera’s with the GFX 50S slated for early next year.  Using a new Fujifilm G sensor that’s sized up to 43.8×32.9mm in 51.4 megapixel resolution you’ll be needing more hard drives to store your photos. Defaults for the sensor will be a 4:3 aspect ratio but can be set to other formats. Being mirrorless another option for shooters is a removable viewfinder allowing the user to choose to use the viewfinder when needed or the back screen. The GFX 50S will be weather and dust sealed, to what degree they did not specify, giving it the durability for outdoor shots. As Fuji the camera should deliver great image quality for professionals shooting commercial, fashion, or landscapes.

For the new G Mount system Fuji has released a new set of lenses to go with the camera. As follows we’ve got a set of 5 primes covering the field, one being macro, and a standard zoom so far. The Fuji GFX 50S is expected to ship 2017 alongside their 63mm, 120mm, and 32-64mm lenses.

• Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format) Coming mid 2017
• Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format) Coming late 2017
• Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format) Coming early 2017
• Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format) Coming mid 2017
• Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format) Coming early 2017
• Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format) Coming early 2017

As for those pixel peepers out there they’ve released a sample image showing how much detail the sensorcan pull from an image. With the new CMOS sensor putting out 51.4MP files it’s hard to complain looking at the photo zoomed in this far.

With the announcement of the FX 50S Fuji released a few videos of development and testing to watch. Development of Professional-use Mirrorless Camera System “GFX”https://www.youtube.com/watch?v=Ggikv6m8FNsGFX challenges with Hiroshi Nonamihttps://www.youtube.com/watch?v=MHhAkirFH-QGFX challenges with Satoshi Minakawahttps://www.youtube.com/watch?v=h4wvnA4iO6s