An entry level camera from China is making the rounds at Photokina this week. The Yi M1 has the design of a Leica camera with a 20.16MP Micro Four Thirds sensor from Sony for only $330. Young Innovators, or YI Technologies in the US, was in the news recently for their move into the action camera market. The YI 4k Action Camera 2 had decent review while undercutting the GoPro by $200. Considering this mirrorless is using tech from Sony it has a good chance of doing okay as an entry level option. Aimed at the entry level crowd the camera itself only has two buttons and no viewfinder, opting for the three inch touchscreen to handle the workload. As for options it’s a Micro Four Thirds with a Sony Sensor allowing for plenty of non YI MFT lenses available. Coming with the camera is a 12-40mm F/2.5-5.6 zoom lens or a combo with a 42.5mm F/1.8 macro prime. As a kit it’s $330, the dual lens set will sell for $450. The Yi M1 uses the 20.16MP Sony IMX269, actually the same sensor in the Olympus Pen-F giving it 4K (30fps), fast continuous shooting, and RAW image capability. This allows it a speed of five frames per second and a 81 point focus system which is good for a entry level camera. As for RAW it saves in Adobe DNG making it work perfectly with Lightroom. Bluetooth and Wifi are included for fast mobile sharing and remote control of the camera. Other accessories such as a backpack (costs $60), filters, and etc. have been announced by name but no details as of yet. The Y1 M1 will be out Sept. 23rd in China and later for the US. As their first real go at the mirrorless market it’s hard not to say it’s a decent try at a entry level option.Specifications:

Samples12-40mm F/3.5-5.6 Lens

42.5mm F/1.8 lens