Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens for Fuji and Sony

Buy Link for Tamron 18-300 - https://bhpho.to/3kICNmk

Primes to add for a complete kit -

For Stars

Sigma 16mm f/1.4 https://bhpho.to/3lgTaqy

Fuji 18mm f/1.4 https://bhpho.to/3D2wzDV

For Portraits -

Sony 35mm f/1.8 https://bhpho.to/3E68GNk

Several excellent Fuji Options https://bhpho.to/3FWb0a1

The Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Lens Sample Photos

Photo Mish Mash - Food Photography | Big Canon Firmware Updates | Holiday Sales Wish List

This week Tonya and I are joined by awesome food photographer (and mixologist) Nicole Leverett. You can find her work at https://www.instagram.com/staynfocusimages/ and https://www.staynfocus.com/ I look forward to learning about her journey and learning some tips for food and product photography.

We will also chat about big firmware updates coming from Canon for the R5 and R6 and how Canon has flipped the traditional firmware release. And, the Holidays are here, earlier than ever. What gear do we recommend waiting for and what sales are as good as they are going to get?

And finally, we review your photos. Photo Enthusiast Members get to submit photos for review and feedback. Not a member? Join today for just $24 - instantly access hundreds of hours of photography education and an awesome photo community! http://photorec.tv/pen

Early Holiday Deals - ONE Day B&H Photo Deal

Two pack for fast 64GB cards for just $24! - B&H Photo has the Lexar 64 and 128 2-packs on sale. These cards are fast enough for most of us and support 4k video. Just $24 for two 64GB cards.

Check out the early Holiday Deals on B&H Photo and note that the return period has been extended until Feb 1st! Tamron Lenses on Sale for Sony. I have reviewed all of these lenses and recommend them, with these price drops the value is excellent. And Sigma is offering discounts on many of their popular lenses.

What is on your holiday wishlist? Hit reply and let me know!

I shared this photo on instagram with some thoughts I struggled with when capturing -

Imperfect Sunrise

Our first sunrise on Lake Como in northern Italy was quite the scene - no heavy edit here - the sky and the color reflected in the water was just pink fire! I wanted a shutter speed that would give me some smoothness in the water but in the moment I stressed about the motion in the covered boat- I didn't think I wanted it blurred...I took a series of shots at various shutter speeds and figured I would do some photoshop compositing - using a short shutter speed shot for the boat and a longer shutter speed shot for the water - but today as I worked on these images a bit of blur in the boat felt real and acceptable and so here it is - one shot.

Captured with the Sony a1 in crop mode because I was testing the Tamron 18-300. Shutter speed is 0.8 seconds.

Sony a7iv - Great News and Not So Great News...

The Sony a7iv has just been announced - This replaces the Sony a7iii that was announced in April 2018. My Review of the a7iii. It was an impressive camera and remains a great camera and good value today. But now let’s take a look at the new Sony a7iv. Here are the headline features of the Sony a7iv.

Sony a7iv - Announced October 21, 2021 - Body Only $2,498.00

  • Full Frame Backlit 33mp Sensor w/ 15 stops of Dynamic Range

  • Latest Gen Bionz XR Processor (same as sony a1)

  • 10-bit HEIF format

  • 5.5 stop 5 axis IBIS

  • 828 continuous RAW + JPEG shooting (Only if you shoot compressed RAW w/ CFExpress Card)

  • 759 Phase Detection points

  • Real-Time Eye AF for Humans, Animals and Birds

  • 4k at 60fps in super35, 4k at 30fps from 7k oversampling

  • S-Cinetone and Creative Looks

  • 10-bit S-Log3

  • Optical Active Mode Image Stabilization

  • Redesigned body with fully articulating touchscreen

  • Redesigned body with quick dial change from stills, movie and S&Q

  • 3.68m dot EVF with 120fps refresh rate

  • Easy online streaming with just USB cable and Sony software

  • Improved wifi/bluetooth connection for sharing photos/connecting to app

  • UHS-II SD-cards and CF Xpress cards

  • Full Size HDMI port

I received a sony briefing yesterday with loads of information and samples in both stills and video and it is clear that this will be an impressive camera. It borrows heavily from the much more expensive Sony a1 and Sony a7siii to give you an incredibly capable camera. The rear screen is fully touch now - you can use the screen to set your focus point, track a target in photo or video and navigate the menu system. The menu system is redesigned but still dense. Touch makes it a little easier to navigate but you really need to take the time to set up your favorites section of the menu or you will still be wading through lots of pages and tabs. The bottom line before I get to the bad news? This is going to be a great camera that provides Sony users with an extremely capable camera for photo or video and it’s hard to imagine many photographers needing much more.

The Bad News?

The price has increased AND while it is being announced today it won’t start shipping until the end of December and based on current suplly chain issues we are seeing across the world, I suspect many won’t get this in their hands until well into 2022. B&H Photo has a pre notice Link for Ordering.

The Best Entry Level Mirrorless?

No. I am going to give that prize to the Sony a7iii that remains an increaibly capable camera and as we see a price drop represents an excellent value. This new Sony a7iv represents a significant upgrade (see next question) but for many of us the a7iii remains enough camera for our needs.

I own the Sony a7iii - should I upgrade?

I rarely recommend you upgrade from one model to the next. Typically the differences are slight and your money is better spent on lenses. Sony waited over three years to release the successor to the a7iii and by doing so they incorporated a ton of tech and features from the higher-end cameras. That coupled with tech advances makes this a significant upgrade - mostly in AF capabilities and video functions. If you are a Sony a7iii owner and you feel like you are missing shots because of the AF or want to record higher quality video then you should upgrade. Otherwise, save your money or buy a lens.

Sony a7iv vs Canon R6

The Canon R6 is the most logical matchup against the new Sony a7iv. I will get a chart up soon but here is what I can tell you - the R6 offers less 20MP vs 33MP in the New Sony a7iv, that’s a significant advantage to Sony. However the Sony is limited to 10fps (electronic and mechanical) the Canon R6 can do 12fps mechanical and 20 fps electronically. In my testing of the Canon there was no drawback to that electronic shutter. The Canon R6 is probably going to feel better in most people’s hands - its ergonomics are excellent as is the menu system and customization of the camera and visual info on the screen. Canon has done a great job with all of that. And, if you own EF lenses buy the adapter and you are good to go BUT Sony has a huge advantage in native lenses - Sony, Tamron, Sigma all offer a wide range of lenses at different price points making the Sony system more attractive and affordable for someone starting from scratch.

What else would you like to know?

The Sony a7iv will retail for $2499 body only and start shipping in late December 2021

I Went Print Crazy! These DNP Printers can make you money!

I spend lots of time talking about capturing and editing and and the importance of printing your work to hang on your walls.. But what about printing in the field and being able to provide clients with near instant prints.

I review the DNP QW410 and DS820A - two Dye Sublimation Printers capable of producing beautiful prints FAST. Great for event printing including photo booth setup. I share the pros and cons of using a Dye-sub printer in your business.

DNP DP-QW410 at B&H Photo

DNP Paper

DNP DS820A - Capable of 8x10 to 8 x 32 panoramas (needs a windows computer for Panos)

Hands on with the Tamron 150-500mm f/5-6.7 Di III for Sony E

I just finished using the Tamron 150-500mm f/5-6.7 Di III for Sony E in Katmai National Park - Photographing wild coastal brown bears. Watch my full review below. Scroll down for the information video where I share how this lens clearly out features the much more expensive Sony 100-400 and the 200-600 and you can find the sample photos to compare.

Support my channel - Your use of these links providing funding and gear loans so that I can create these unbiased reviews. Thank you.

Buy the Tamron 150-500 FE from B&H Photo

Wild Alaska Photos. Most Captured with Tamron 150-500 FE

Topaz Denoise - Additional Examples

Topaz Denoise is on Sale- Use code FRIEND15 to save 15% - Buy Here

The Utility Bundle is also a great value - Denoise, Sharpen and Gigapixel (Use FRIEND15 code)- Buy Here

Photography Answers - Lighter Gear Micro 4/3 vs APS-C || Best Beginner Mirrorless || Best Drone 2021

Video info

This video brought to you by Squarespace - Build a beautiful website! SAVE 10% off your first purchase, go to http://www.squarespace.com/photorectv

0:00 Welcome
0:56 Question One - Future Proof Zoom for Canon Cameras
4:59 Replacing Full Frame with Lighter Gear
11:27 Building a Website - The Easy Way!
15:12 Best Beginner Mirrorless Package
22:19 Best Photography Drone for 2021
25:46 Smart Phone Camera vs Point & Shoot

All Questions and Answers Below - Including links to purchase.

Q1 I have an aging Canon 70D and love to take wildlife shots, but the longest lens I have is the Canon 75-300mm kit lens. It is rather slow, not terribly sharp, and even with 300mm (480mm equivalent), it lacks the reach I'd like. Especially with the rapid shift toward mirrorless, what would be the best investment in a budget wildlife lens that I could continue to use even after I can afford to upgrade to a mirrorless body? I'm on a tight budget and don't want to invest in something that won't work with a new body 2-3 years down the road.

Answer - Sigma 150-600 and later buy the RF Adapter Buy from B&H Photo - https://bhpho.to/3fjOrlc



Q2 Is there a mirrorless system with a 100-400 lens that would be equal in quality to a Canon full-frame but significantly lighter in weight? I’m getting older and it’s harder to carry all my gear, especially with getting it into the overhead on a plane.

Answer - While not exactly equal to full frame you have micro 4/3rds and APS-C options to explore. Consider the Olympus OMD EM1 3 - https://bhpho.to/2TbyGEc + Panasonic 100-300 https://bhpho.to/34j67Hd OR the Sony a6600 https://bhpho.to/34hGIhh with Sony 70-350 lens - https://bhpho.to/3uoU71q

Q3 - What specific gear would you recommend to a serious amateur that wants to invest in a mirrorless, full-frame camera? Include everything needed to be ready to go, including a neck strap, a day bag and filters, if recommended at all. Start with a medium range good quality zoom lens. What about a tripod? Assume that you don't have a budgetary limitation, but want to invest in quality gear for a fair price. What would be on the list and what kind of budget would you need to fund it?

Answer - Canon, Nikon and Sony all offer excellent mirrorless cameras now. The best value of the bunch is the Nikon Z5- combined with 24-200 lens it is just $1700!! https://bhpho.to/3vtQs3S . Backpack - Mindshift Gear Backlight 18L: https://bhpho.to/34hHvyL Tripod: MeFoto RoadTrip: https://bhpho.to/2QSkCyG Filters - B+W CPL Filter and Maybe a 6-stop ND also from B+W.

Q4 - What is/are your suggestion(s) for a beginner's drone? Want reasonable quality (not necessarily best), reasonable cost (not necessarily least expensive, but don't want to mortgage the house for it), fairly easy to learn to use, and travel friendly. I'm primarily a stills shooter and have not done much video, so video capability is not a primary concern.

Answer - DJI Air2S - https://bhpho.to/2QRGZ7k

Q5 - Hello Toby, Over the weekend my trusty RX100 screen died leaving dark gray lines on a light grey background. I was quite sad as it's traveled with me since 2012 usually confidently down my front pocket. Now I've found some second-hand ones for around £300 but have had my eye turned to a Sony Xperia 5 mark two, it's very impressive in the camera department. Now my question is as a moment catcher does it really matter what or how I take an image or am I missing my travel companion. The phone is awesome and it's a moment caught and sent to Google Photos before I can order my eggy coffee and a custard tart! B&H Sony Xperia 5II Review is jolly good. Kindest of Regards Ian

Answer - Yes. Unless zooming often or editing RAW photos often I think you will be just fine with the Xperia 5ii https://bhpho.to/3uuhCGI

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Sony FE 14mm f/1.8! Amazingly Compact Wide-Angle Lens

Sigma has offered a 14mm f/1.8 lens for several camera mounts since February 2017. Loved by many astrophotography and landscape photographers this autofocus lens performs well. The only real downside to the Sigma is the large size and weight and some noticeable coma when shot wide open. Coma is exhibited as wings or smears on brighter stars, especially near the edges of the lens. One additional issue I always had with the Sony version of the Sigma is the extended rear collar, making a large lens just that much longer and a bit more awkward in the bag and on the camera. The 14mm f/1.8 that sony just announced is noticeably smaller and from earlier reviews seems to have very little coma.

Sony 14mm f/1.8 Specs and comparison to Sigma 14mm f/1.8

Weight: 1.01 lbs (460g) Vs Sigma 14mm f/1.8 2.7 lbs (1225 g)
Size: 3 3/8” x 4” (83mm x 99.8mm) Vs Sigma 14mm 3.7” x 4.9” (95mm x 126mm)
Minimum Focus: 9.8”
Aperture Blades: 9 (clean sunstars starting at f/6.3)
Focus: TWO XD Linear Motors for fast and reliable autofocus even at f/1.8
Filter Size: Rear gel (template included)
Dust & Moisture Resistant: Yes
Price: $1598 vs Sigma 14mm f/1.8 $1599

Additional features include aperture control ring with Auto mode, Click/De-click switch for aperture, AF/MF switch, and Customizable focus hold button.

Why so much comparison vs the Sigma? Easy, no other manufacturer offers a 14mm f/1.8 lens. Canon has a 14mm f/2.8 lens that costs $2100 and weighs more than this lens! Sony really has done impressive work with this lens! I am looking forward to reviewing on upcoming astrophotography workshops.

Preorder Wed, Apr 21 - Shipping in mid-May- B&H Photo Link

Screen Shot 2021-04-20 at 9.33.22 AM.png


I love astrophotography and have lots of reviews of wide-angle lenses. I love the performance of the Sigma but I never wanted to commit to carrying around such a large heavy lens. This Sony release is quite amazing - significantly smaller and lighter, about a 1/3rd of the weight!! And the performance looks excellent. The sample shots I was provided show very little if any, coma and sharpness is excellent from edge to edge. If you are a sony photographer looking for the best performing wide, wide-angle lens - here it is.

Preorder Wed, Apr 21 - Shipping in mid-May- B&H Photo Link


DJI Mini 2 Review

Mini 2 Full Resolution Photos

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Recommended Fly More Combo $648

Drone, 1 battery, and remote $586

Buy with DJI Refresh, Protects against crashes $648 - Replacement drone provided in case of a crash

DJI Mini 2 Review -

PRO -

  • Small and Ridiculously Lightweight

  • Great Flight Time - Nearly 30 minutes even in COLD weather

  • Does Not need to be registered with FAA (you do still need to follow all drone laws)

  • Great quality 4k and RAW photos with manual control and Manual White Balance

  • USB-C Charging drone and Battery Charger (with purchase of Fly More) - This makes this drone even more travel-friendly.

  • New controller makes it much easier to mount your phone

  • Tough - After a crash, it’s likely you just need to replace props.

CONS -

  • No Obstacle Avoidance

  • No Object Tracking

  • No Hyperlapse Mode

  • New Controller is Chunky and Makes an ultra-portable drone less portable.

  • Screw on props - slow to change after a crash

I make a living helping you decide what gear is right for you. If you plan to purchase any gear, your use of my affiliate links greatly helps. Shop B&H Photo or Amazon. Thank you!

M1 Macbook Air - Good Enough for Lightroom & Photoshop? Vs Dell XPS

Are the new M1 Macbook Airs powerful enough to run Lightroom and Photoshop for a professional photographer? I ordered the Macbook Air M1 with 16GB Ram and 512 SSD and in this video, I share how well it works with Lightroom Classic, Photoshop, and Topaz Denoise. Watch the video. Below I have a few charts sharing the time to complete tasks below.

The Dell XPS is 9370 2018 with 2Ghz | 16GB RAM and 1TB SSD - Bought Used for $1200
The Macbook M1 Air - M1 7 core GPU | 16GB RAM and 512SSD - Buy from B&H Photo


Faster is better in below Charts - Time to complete the listed tasks with 56 Sony a7Riii files (42MP Raw)

Screen Shot 2021-01-31 at 7.19.55 AM.png

Best Mirrorless for Wildlife? F2/.8 vs f/4 Lenses! R6 vs 6DM2? ANSWERS HERE

THIS VIDEO IS SPONSORED BY SQUARESPACE - SAVE 10% with a FREE 14 Day Trial

🌠 Build a beautiful website! SAVE 10% off your first purchase, go to http://www.squarespace.com/photorectv FULL QUESTION TEXT - Welcome Q1 What do you think is the best mirrorless for fast action wildlife photography? Why?

Q2 I currently shoot with a Canon rebel but have good EF lenses. I want to upgrade to full-frame but not mirrorless right now. Would a 6DMK2 be a good choice? I shoot mainly landscape and wildlife.

Q3 I'm torn between the Canon R5 and the Sony a7r IV. I currently shoot Canon D5 mkIV, looking to get into mirrorless mostly for the sake of IBIS

Q4 I’m planning to get the Nikon Z6ii this year and will start investing in the Z lenses. There are three Z lenses that cover 24-200mm. Do you recommend splurging on an f2.8 for one of these (and which one) or will the f4 lenses be ok? Thanks!

Q5 My Canon 18-135 kit lens on my 70D seems to miss focus more than it should. Do you recommend testing the focus on lenses to see if micro-adjustments are needed? If so, can you explain the best way to do that (on the cheap)? Helpful Video - https://youtu.be/E9fqWcgtHWA

Q6 I am a sunrise/sunset nut! Love the hues, the textures but not sure about settings (I always shoot manual), if a filter would help, etc. Mostly I am asking about when the sun is directly involved (that is, not before it comes up when colors are gorgeous also, or when it has dipped beyond horizon. It is typically handheld and with my Sony a7iii 24-240 lens (the only one I have). Maybe a tripod is necessary? Would love to learn how to get a CRISP sunburst... mine are always a little blurry! Even with a tripod! I know settings need to be high on the aperture...thanks for your input Toby!

Q7 If you had to choose a prime lens, what would be the best focal length for street photography for both still photos and video? Any combinations of specific cameras & lens you think would be really good at this?

Sony a1 Full Press Release

Groundbreaking Sony Alpha 1 Camera Marks a New Era in Professional Imaging

The Alpha 1 Delivers an Unprecedented Combination of Resolution, Speed and Video Performance, Empowering Professionals with a New High-Resolution 50.1-megapixel Full-frame Image Sensor, High-speed Shooting at up to 30 Frames per Second, 8K 30p Video and More

FOR IMMEDIATE RELEASE

Sony Contacts: | Cheryl Goodman, Corporate Communications | selpr@sony.com | 858.942.4079

 

Caroline Mizuki, Imaging Products & Solutions Americas | caroline.mizuki@sony.com | 858.951.6271

 

  • New 50.1-megapixel (approx., effective) full-frame stacked Exmor RS™ CMOS image sensor in combination with an upgraded BIONZ XR™ imaging processing engine with eight times more processing power[i]

  • Blackout- free continuous shooting at up to 30 frames per second[ii]

  • Fast sensor readout enables up to 120 AF/AE calculations per second[iii], double the speed of the Alpha 9 II, even during 30fps continuous shooting

  • Bright and large 0.64-type 9.44 million-dot (approx.) OLED Quad-XGA electronic viewfinder with the world’s first[iv]refresh rate of 240 fps

  • Silent, vibration-free electronic shutter

  • World’s first[v] anti-flicker shooting with both mechanical and electronic shutter

  • Electronic shutter flash sync[vi] up to 1/200 sec. for the first time in the Alpha™ series

  • World’s fastestv mechanical shutter flash sync up to 1/400 sec.

  • 8K 30p[vii] 10-bit 4:2:0 XAVC HS video recording with 8.6K oversampling for extraordinary detail and resolution, in addition to 4K 120p[viii] 10-bit 4:2:2 movie shooting capabilities

  • Wide dynamic range of 15 stops for stills[ix] and 15+ stops for video[x]

  • Improved Real-time Eye AF (autofocus) for humans and animals, and new Real-time Eye AF for birds[xi], as well as Real-time Tracking that automatically maintains accurate focus

  • 5-axis optical in-body image stabilization for a 5.5-step[xii] shutter speed advantage

  • S-Cinetone color matrix as seen in FX9 and FX6 to deliver expressive cinematic look

  • Professional workflow support with the industry’s fastest[xiii] built-in Wi-Fi, SuperSpeed USB 10Gbps, 1000BASE-T Ethernet and more

 

SAN DIEGO, CA – January 26, 2021 – Sony Electronics, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera  asserting their commitment to leading the industry with a stunning combination of innovative new features. 

The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras.  With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before. 

"We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1's ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”

The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out.  Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone color. The Alpha 1 is also packed with features that support field professionals with faster workflow, including 3.5 times faster wireless FTP transfer speed[xv] and more.

Unprecedented Resolution and Speed

Continuous Shooting at Up to 30 Frames Per Second

The Alpha 1 captures moments that would otherwise be lost thanks to its high-speed performance, providing any photographer the speed they require to capture fast-moving objects. High speed readout from the 50.1-megapixel image sensor and a large buffer memory make it possible to shoot up to 155 full-frame compressed RAW images[xvi] or 165 full-frame JPEG images[xvii] at up to 30 frames per second with the electronic shutter while maintaining full AF and AE tracking performance[xviii].

At an astonishing calculation speed of up to 120 AF/AE per second, the Alpha 1 can maintain focus with high accuracy even for fast moving subjects. It can automatically adjust exposure, even with sudden changes in brightness, with an AE response latency as low as 0.033 secondsii.

Advanced Electronic Viewfinder with the World’s Firstiv Refresh Rate of 240 fps

Complimenting the camera’s ability to capture images at an unprecedented speed, the Alpha 1 viewfinder features the world’s firstiv 240 fps refresh ratexiv, for a super-smooth display. The viewfinder does not black out when an exposure is made to offer an uninterrupted view and allow for seamless framing and tracking, even during continuous shooting. The 9.44 million-dot (approx.), 0.64 type Quad-XGA high-definition OLED display and refined optics deliver the highest resolution in its classiv. It also offers 0.90x[xix] viewfinder magnification, a 41° diagonal FOV, and a 25mm-high eyepoint for clear, low distortion viewing from corner to corner. 

Advanced Autofocus

Sony continues to push the boundaries of autofocus technology with the introduction of the Alpha 1, which can easily track complex, fast-moving subjects with high precision. The camera features 759 phase detection points in a high-density focal plane phase-detection AF system cover approximately 92% of the image area – ensuring accuracy and unfailing focus in environments where focusing might otherwise be difficult. 

Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous systemi, thanks to the powerful image processing engine, BIONZ XR. It ensures accurate, reliable detection, even when the subject’s face looks away. In addition to improved Real-time Eye AF for humans and animals, the Alpha 1 employs high-level subject recognition technology to provide Real-time Eye AF for birdsxi, a first in an Alpha series camera. Optimized algorithms ensure that tracking is maintained even if a sitting bird suddenly takes flight, or the framing suddenly changes[xx].

The Alpha 1 also features AI-based Real-time Tracking that automatically maintains accurate focus. A subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information in real time at high speed. 

Silent, Vibration-free Electronic Shutter

High-speed readout from the new image sensor has made it possible to reduce rolling shutter by up to 1.5 times when shooting stills, compared to the Alpha 9 II. It also offers silent anti-flicker continuous shooting with an electronic shutter for the first timevin the world. The electronic shutter[xxi] operates silently, without mechanical noise, and is vibration-free. Stress-free continuous shooting is now possible even when shooting in challenging lighting situations with florescent or other flicker-prone types of artificial lighting. And for the first time in an Alpha camera, electronic shutter flash sync up to 1/200 sec[xxii] is possible. The advantages of the electronic shutter advantages can now come to life even when using flash for broadly expanded shooting versatility.

Dual Driven Shutter System for 1/400 Flash Sync

The Alpha 1 boasts the world’s fastest flash sync speedv of 1/400 sec. with mechanical shutter, making it even easier to capture dynamic action. In addition to a carbon fiber shutter curtain, the Alpha 1 features the newly developed dual driven shutter system utilizing spring and electromagnetic drive actuator, offering high durability and lightness at the same time.

High Resolution Shooting Enhancements

Even with this sensor’s high pixel count, the Alpha 1 offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills, for smooth, natural gradations from shadows to highlights thanks to its cutting-edge processing system, throughout a wide ISO sensitivity range of 100-32,000 (expandable to 50-102,400, when shooting stills).

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 796.2 million pixels of data, which are then composited into a 199 million pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge™ desktop application. With a flash sync of up to 1/200 sec. in this mode, it is ideal for photographing architecture, art or any other still life subject with a level of detail and color accuracy that is simply stunning.  

Professional Video Quality

8K High-resolution Movie Shooting

For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording with 8.6K oversampling for extraordinary resolution. Combined with Sony’s acclaimed autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail. It’s 8K footage can also be used for flexible 4K editing during post-production. 

Supporting Various Video Formats for Professionals 

The Alpha 1 offers in-camera 4K recording at up to 120 frames per secondviii which allows the user to shoot up to 5X slow-motion video[xxiii]. In addition to supporting 10-bit 4:2:2 recording, this feature can be used with efficient Long GOP inter-frame compression or high-quality Intra (All-I) intra-frame compression. 

The Alpha 1 features S-Cinetone, the same color matrix that produces the highly regarded FX9 and FX6 color and skin tones. It delivers natural mid-tones, plus soft colors and gorgeous highlights to meet a growing need for more expressive depth. The S-Log3 gamma curve makes it possible to achieve 15+ stops of dynamic range, while the S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 1 footage with video shot on VENICE cinema camera, FX9 and other professional cinema cameras. 

Heat-dissipating Structure

A unique heat dissipating structure keeps image sensor and image processing engine temperatures within their normal operating range, preventing overheating while maintaining compact body dimensions. This makes it possible to record 8K/30p video continuously for approximately 30 minutes[xxiv].

Supporting Hand-held Shooting

A high-precision stabilization unit and gyro sensors, plus optimized image stabilization algorithms, achieve up to a 5.5-step shutter speed advantage, maximizing the quality of the high-resolution images derived from the camera’s 50.1-megapixel sensor. The Alpha 1 also features an Active Mode[xxv] that offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare[xxvi] for post-production, an accurate image stabilization function is available which utilizes metadata generated by camera's built-in gyro.

Other features that the Alpha 1 offers include; 16-bit RAW output[xxvii] to an external recorder[xxviii] via HDMI for maximum post-production flexibility, a digital audio interface has been added to the camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible Sony external microphone, 5.8K oversampled full pixel readout without pixel binning for high-resolution 4K movies in Super 35mm mode and more.

Enhanced Workflow with Network Technologies including Connectivity to 5G Compatible Devices

The Alpha 1 has been designed and configured to support photo and video journalists and sports shooters who need to deliver stills or movies as quickly as possible with advanced connectivity options. It offers several features for fast, reliable file transfers. Industry’s fastestxiii built-in wireless LAN allows communication on 2.4 GHz and 5 GHz[xxix] bands with dual antennas to ensure reliable communications. 5 GHz includes 2x2 MIMO support (IEEE 802.11a/b/g/n/ac) offering 3.5 times faster wireless FTP transfer speed than the Alpha 9 II - a notable advantage for news and sports shooters who need to deliver with reliable speed. There is also a provided USB Type-C® connector to support fast data transfer when connected to a 5G mmWave compatible device such as Sony’s Xperia PRO and makes high-speed PC Remote (tethered) data transfer available for smooth handling of large image files. The Alpha 1 also has a built-in 1000BASE-T LAN connector for high-speed, stable data transfers, including remote shooting. FTPS (File Transfer over SSL/TLS) is supported, allowing SSL or TLS encryption for increased data security. 

In addition to compressed and uncompressed RAW, the Alpha 1 includes efficient lossless compression with no quality degradation, Lossless Compressed RAW. There is also a new “Light” JPEG/HEIF image quality setting that results in smaller files than the “Standard” setting, allowing faster deliver for news and sports photographers who depend on speed. Along with a versatile range of RAW and JPEG formats, the Alpha 1 includes the HEIF (High Efficiency Image File) format for smooth 10-bit gradations that provide more realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential. Images shot on the Alpha 1 can be trimmed in-camera to a desired aspect ratio, size, or position for versatile usage.

The Alpha 1 is also compatible with a variety of apps, add-ons and tools. With Imaging Edge Mobile and Imaging Edge Desktop[xxx], professionals can easily transfer RAW files and files that use lossless compression and remotely control Touch Tracking and Touch Focus for convenient AF operation. The Transfer & Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions or transfer the files to an FTP server from a mobile device. Desktop applications Catalyst Browse/Catalyst Preparexxvi allow professionals to browse and manage video clips shot by Sony’s camera. In addition, the Remote Camera Tool[xxxi] can remotely change camera settings and shoot from a computer connected via LAN cable and feature a number of refinements for the Alpha 1: faster transfer, touch response, dual slot and HEIF support, and more.

Reliable and Easy Operability

Professional users need more than just refined features and performance. They also need the reliability and durability demanded of any professional tool. The Alpha 1 has two media slots that both support UHS-I and UHS-II SDXC/SDHC cards, as well as new CFexpress Type A cards for higher overall capacity and faster read/write speeds. It also features a durable magnesium alloy chassis, long battery life with the Z-battery which can be extended using the optional VG-C4EM Vertical Grip (sold separately), an improved dust removal feature, shutter close function on power-off to protect image sensor, plus dust and moisture resistance[xxxii] that maximizes reliability in challenging environments. It includes a durable, reliable HDMI Type-A connector, and USB PD (Power Delivery) support, allowing higher power to be supplied from an external source so that users can record for extended periods with minimal internal battery usage.

A revised menu structure provides easier navigation, and touch-responsive menu operation offers fast, more intuitive control with Touch Focus and Touch Tracking on its 3.0 type 1.44 million-dot (approx.) LCD monitor. For easy customization, a subset of the camera’s shooting settings now changes according to the selected shooting mode, making it easier than ever to use different aperture, shutter speed and other settings for shooting stills and movies. 

Pricing and Availability

The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in March 2021 for approximately $6,500 USD and $8,500 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand cameras.

For detailed coverage on the new product on Alpha Universe, please visit this LINK.

The new content will also be posted directly at the Sony Photo Gallery.

For detailed product information, please visit:

Additionally, a product launch video focused on the Alpha 1 can be found at this LINK.

 

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About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

 

Notes:

[i] Compared to the BIONZ X imaging processing engine.

[ii] “Hi+” continuous shooting mode. In focus modes other than AF-C, effective at 1/125 sec. or higher shutter speed. In AF-C mode, effective at 1/250 sec. or higher shutter speed, and the maximum continuous frame rate will depend on the shooting mode and lens used. 20 fps max. when shooting Uncompressed or Lossless compressed RAW.

[iii] At shutter speeds of 1/125 sec. or higher. The number of AF calculations will depend on the lens used.

[iv] As of January 2021, Sony survey. Among full-frame mirrorless cameras.

[v] As of January 2021, Sony survey. Among full-frame interchangeable-lens digital still cameras.

[vi] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[vii] [APS-C S35 Shooting] is fixed [Off] when shooting 4K 120p and 8K movies.

[viii] 10% image crop.

[ix] Sony internal tests.

[x] When recording with S-Log3. Sony internal tests.

[xi] Still images only.

[xii] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

[xiii] As of January 2021, Sony survey. Among interchangeable-lens digital still cameras.

[xiv] Field of view is fixed at 33° and resolution is UXGA when selecting frame rate at 240 fps.

[xv] 3.5 times faster when compared against the Alpha 9 II.

[xvi] “Hi+” continuous shooting mode, compressed RAW, CFexpress Type A memory card. Sony tests.

[xvii] “Hi+” continuous shooting mode, CFexpress Type A memory card. Sony tests.

[xviii] At 20 frames per second, users can shoot up to 238 full-frame compressed RAW images or 400 full-frame JPEG images.

[xix] 50mm lens, infinity, -1m-1 diopter.

[xx] Accurate focus may not be achieved with certain subjects in certain situations.

[xxi] Shutter speed slower than 0.5 sec. cannot be set while continuous shooting. Tracking performance and max. aperture differs by settings and lenses.

[xxii] Up to 1/200 sec. Synchronization via the sync terminal is not available for electronic shutter.

[xxiii] Post-production editing and S&Q mode recording required. Data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100) fps or higher.

[xxiv] Sony internal tests with [Auto Power OFF Temp.] set to [High].

[xxv] Active Mode is not available for 8K recording.

[xxvi] Catalyst Browse™ version 2020.1 or later, Catalyst Prepare version 2020.1 or later are required.

[xxvii] 8K is not applicable. 

[xxviii] Compatible recorders to be announced.

[xxix] 5 GHz communication may be restricted in some countries and regions.

[xxx] The Imaging Edge (Remote/Viewer/Edit) desktop application Ver. 3.1 or later is required for compositing.  

[xxxi] Remote Camera Tool version 2.3 or later is required.

[xxxii] Not guaranteed to be 100% dust and water resistant.