Preorder Sony FE 135 f/1.8 GM from B&H Photo - $1,798.00

SAN DIEGO — Feb. 26, 2019 —Sony Electronics Inc today introduced a highly anticipated addition to their acclaimed G Master series of full-frame E-mount interchangeable lenses – a 135mm F1.8 full-frame,large-aperture telephoto prime lens (model SEL135F18GM).

Equipped with Sony’s most advanced optical technologies, the new lens is built to meet the extremely high standards of Sony’s G Master series. The new FE 135mm F1.8 GM offers exceptionally high resolution and exquisite bokeh, two qualities that are signature attributes of Sony’s flagship G Master brand. The new lens combines rapid autofocus (AF) acquisition with a lightweight, portable design and a variety of professional functions, making it a versatile, high-performance tool for professional portrait photographers, wedding photographers, sports photographers and a wide variety of imaging enthusiasts.

“Sony’s commitment to growing our lensline up remains stronger than ever,” said Neal Manowitz, vice president of imaging solutions at Sony Electronics. “Our 31st native full-frame FE lens and 49th overall E-mount lens, the highly anticipated 135mm prime brings the acclaimed G Master quality to another popular focal length for both professionals and enthusiasts to enjoy. We will continue to drive market-leading innovation in all aspects of our imaging business, giving our customers the opportunity to capture and create like they never have before.”

Realizing consistently high resolution across the entire frame, even at F1.8, the FE 135mm F1.8GM boasts an innovative optical design that places XA (extreme aspherical) and Super ED (Extra-low Dispersion) glass elements in the front group to effectively suppress all common telephoto lens aberrations. Additionally, the Super ED element plus one ED glass element are strategically positioned to compensate for axial chromatic aberration, minimize color fringing and maximize overall resolution, ensuring outstanding image quality. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce flare and ghosting that can occur when shooting backlit portraits.

The new telephoto prime lens utilizes its XA element, refined with Sony’s latest bokeh simulation technologies during the design and manufacturing stages, to control spherical aberration and achieve exquisite bokeh. In addition, an 11-bladed circular aperture mechanism contributes towards achieving extremely natural and beautiful background defocus. The exciting new model also features dual-autofocus groups in a floating focus arrangement for improved close-up capability, allowing a minimum focus distance of just 0.7 meters and a maximum magnification of 0.25x.

To ensure that this lens can keep up with fast-moving portrait or sports subjects, the FE 135mm F1.8 GM has been equipped with a total of four of Sony’s proprietary XD linear motors—two for each group—that achieve rapid, reliable and speedy AF tracking and performance. There is also a control algorithm that helps to maximize control response and ensure quiet, low-vibration AF. All of this exceptional performance is packaged in a compact, lightweight body weighing in at 33.6 oz.

The FE 135mm F1.8 GM includes a number of professional controls that enhance ease of operation for both stills and movie shooting. These include an aperture ring that allows direct, intuitive aperture control and a focus ring that features Linear Response MF for fine, responsive manual focus control. There is also a focus range limiter switch, two customizable focus hold buttons, and a focus-mode switch that makes it possible to quickly select auto or manual focus to match changing shooting conditions.

New Circular Polarizing Filters

In addition to the new FE 135mm F1.8 GM Lens, Sony has also announced a new lineup of Circular Polarizing Filters. The new filters, including models for lens diameters 49mm, 55mm, 62mm, 67mm, 72mm, 77mm and 82mm, preserve image quality and resolution about twice[i]as effectively as Sony’s existing circular PL filter lineup, making them a perfect partner for Sony’s flagship G Master series lens. They also feature a ZEISS® T* Coating to minimize flare and a slim filter design to prevent image vignetting and maximize overall performance.

Pricing and Availability

The FE 135mm F1.8 GM will ship in late April 2019 for approximately $1,900 US and $2,600 CA. The lens will be sold at a variety of Sony authorized dealers throughout North America.

The new circular polarizer filters will ship in May2019, with approximate pricing outlined below:

49mm (model VF49CPAM2) - $100 US / $130 CA
55mm (model VF55CPAM2) - $110 US / $150 CA
62mm (model VF62CPAM2) - $140 US / $190 CA
67mm (model VF67CPAM2) - $155 US / $200 CA
72mm (model VF72CPAM2) - $165 US / $220 CA
77mm (model VF77CPAM2) - $180 US / $240 CA
82mm (model VF82CPAM2) - $230 US / $300 CA

Sony has introduced a new full-frame FE 50mm F1.4 ZA prime lens for their E-mount camera system.Additionally, Sony has released pricing and ship timing for the FE 70-200mm f/2.8 GM OSS G Master lens, 1.4x and 2.0x teleconverters plus their new wireless lighting control system.

Full-frame FE 50mm F1.4 ZA

Keeping track of Sony's 50mm-ish lenses? We now have this 50mm f/1.4 (retailed $1500), 55mm f/1.8 (so sharp and $998) and the newish Sony FE 50mm f/1.8 Lens ($248.00)The new one does offer on lens aperture control and like the 85 G master f/1.4 I expect this to be very sharp even wide open. Interestingly that 55mm is VERY sharp wide open too and cheaper and lighter. And finally the newish budget friendly 50mm f/1.8 that I personally haven't tested but also hear that most opinions are positive. Which would you pick and why?Pricing and Availability – FE 70-200mm f/2.8 GM OSS G Master lens. Teleconverters and Wireless Lighting Control SystemSony has also released pricing and ship timing for the FE 70-200mm f/2.8 GM OSS G Master lens, 1.4x and 2.0x teleconverters plus their new wireless lighting control system. All products were introduced earlier this year.The Sony FE 70-200mm f/2.8 GM OSS G Master lens takes its place as the flagship telephoto zoom in the Sony lens lineup. Featuring built in Optical Stead Shot (OSS) and a fast f/2.8 maximum aperture across the zoom range- This lens will ship this July for a retail price of $2,600 US and $3,300 CA.Designed exclusively to fit the 70-200mm F2.8 G Master lens, the new 1.4x and 2.0x teleconverters (models SEL14TC and SEL20TC) will both be sold for the same retail price of about $550 US and $700 CA, and will ship this July. SEL14TC_B SEL20TC_B More info and Official Press release belowSony Releases Full-Frame FE 50mm F1.4 ZA Prime LensA quintessential wide-aperture 50mm “normal” lens, the new ZEISS® Planar F1.4 offers high resolution, high-contrast and overall exceptional performanceSAN DIEGO, July 11, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z).This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS® brand. It produces these consistently strong qualities throughout the entirety of the frame – from center to corner – and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS® T* Coating that minimizes flare and ghosting creating the classic ZEISS® clarity. Additionally, its Planar design ensures minimal distortion.The large F1.4 maximum aperture of the FE 50mm F1.4ZA lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning “bokeh”, or background defocus, in images. The lens also features an aperture ring with an adjustable ON/OFF switch, an AF/MF focus mode switch, and a dust and moisture resistant design¹, further increasing its functionality.The new lens is also equipped with a ring drive SSM (Super Sonic wave Motor) system, which allows it to efficiently lock focus with speed, precision and in near silence, making it particularly useful for shooting movies.Pricing and Availability – FE 50mm F1.4 ZA LensThe new FE 50mm F1.4 ZA lens will ship this July for a retail price of $1,500 US and $1,950 CA. The new FE interchangeable lens will be sold at a variety of Sony authorized dealers throughout North America.Pricing and Availability – New FE 70-200mm f/2.8 GM OSS G Master lens. Teleconverters and Wireless Lighting Control SystemToday, Sony has also released pricing and ship timing for the FE 70-200mm f/2.8 GM OSS G Master lens, 1.4x and 2.0x teleconverters plus their new wireless lighting control system. All products were introduced earlier this year.One of the most eagerly anticipated lenses of the year, the Sony FE 70-200mm f/2.8 GM OSS G Master lens takes its place as the flagship telephoto zoom in the Sony lens lineup. Featuring built in Optical Stead Shot (OSS) and a fast f/2.8 maximum aperture across the zoom range, the lens will be an ideal fit for nature, sports, travel, fashion, beauty and wedding photographers. This lens will ship this July for a retail price of $2,600 US and $3,300 CA.Designed exclusively to fit the 70-200mm F2.8 G Master lens, the new 1.4x and 2.0x teleconverters (models SEL14TC and SEL20TC) will both be sold for the same retail price of about $550 US and $700 CA, and will ship this July.The versatile new wireless flash and control system – comprised of the FA-WRC1M wireless radio commander and the FA-WRR1 wireless radio receiver – was designed to meet the growing demands of professional Sony photographers. With a maximum range of 30m (approx.. 98 feet) and the ability to control a maximum of 15 separate flash units in 5 different groups, it offers a flexible wireless flash shooting experience with exceptional performance.The FA-WRC1M commander will be sold for about $350 US and $480 CA. The FA-WRR1 receiver will be sold for about $200 US and $280 CA. Both products will ship this August.The new lenses, teleconverters and wireless lighting system will be sold at a variety of Sony authorized dealers throughout North America. Direct links to their product home pages on sony.com can be found below: