Hasselblad X1D-50C Review

I spend three weeks with the Hasselblad X1D-50C - One of the best looking, most stylish cameras on the market - But does the quality and performance live up to that style? Watch for a straightforward, honest review of the Hasselblad X1D-50C.https://youtu.be/NeziA_dy6ek

BUY - The best looking camera on the planetHasselblad X1D-50c 4116 Edition - $9,895 (includes 45mm lens)- Buy from B&H PhotoHasselblad X1D-50C Standard Silver - $6,495 - Buy from B&H PhotoHasselblad XCD 120mm f/3.5 Macro Lens - $4,495 - Buy from B&H PhotoHasselblad XCD 90mm f/3.2 Lens - $3,195- Buy from B&H PhotoHasselblad XCD 45mm f/3.5 Lens - $2,695- Buy from B&H PhotoHasselblad XCD 30mm f/3.5 Lens - $3,995- Buy from B&H PhotoJUST ANNOUNCED - Hasselblad XCD 21mm f/4 lens $3,750 - Buy from B&H PhotoUPDATE: I brought the Hasselblad along on a recent south-west workshop and while my review may be less than positive two other instructors - Steve Scurich(Professional Fine Art Photographer) and David McKay(Professional Fine Art Photographer and leader of Photography workshops worldwide) have decided that this is their next camera. I will be back with more hands-on and an interview with both about why they are making this their next camera. Download Full Resolution RAWS - They are lovely to edit!

Fuji brings it’s beautiful sensors to a medium format camera – should the mere mortals get excited?

Since June Fujifilm’s been rumored to have a “medium format killer” in the works set to change the game and now we’ve finally got a look in their Photokina announcement. The new Fuji GFX 50S is a sub $10,000 camera that will bring great image quality on a budget comparatively to other medium format options available at the moment. The first in a new GFX line of medium format camera’s with the GFX 50S slated for early next year.  Using a new Fujifilm G sensor that’s sized up to 43.8×32.9mm in 51.4 megapixel resolution you’ll be needing more hard drives to store your photos. Defaults for the sensor will be a 4:3 aspect ratio but can be set to other formats. Being mirrorless another option for shooters is a removable viewfinder allowing the user to choose to use the viewfinder when needed or the back screen. The GFX 50S will be weather and dust sealed, to what degree they did not specify, giving it the durability for outdoor shots. As Fuji the camera should deliver great image quality for professionals shooting commercial, fashion, or landscapes.

For the new G Mount system Fuji has released a new set of lenses to go with the camera. As follows we’ve got a set of 5 primes covering the field, one being macro, and a standard zoom so far. The Fuji GFX 50S is expected to ship 2017 alongside their 63mm, 120mm, and 32-64mm lenses.

• Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format) Coming mid 2017
• Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format) Coming late 2017
• Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format) Coming early 2017
• Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format) Coming mid 2017
• Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format) Coming early 2017
• Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format) Coming early 2017

As for those pixel peepers out there they’ve released a sample image showing how much detail the sensorcan pull from an image. With the new CMOS sensor putting out 51.4MP files it’s hard to complain looking at the photo zoomed in this far.

With the announcement of the FX 50S Fuji released a few videos of development and testing to watch. Development of Professional-use Mirrorless Camera System “GFX”https://www.youtube.com/watch?v=Ggikv6m8FNsGFX challenges with Hiroshi Nonamihttps://www.youtube.com/watch?v=MHhAkirFH-QGFX challenges with Satoshi Minakawahttps://www.youtube.com/watch?v=h4wvnA4iO6s

Worlds First - Medium Format Mirrorless 50MP

Hasselblad has announced the X1D-50c Medium Format Mirrorless Digital Camera

• 50MP 43.8 x 32.9mm CMOS Sensor
• 16-Bit Color, 14-Stop Dynamic Range
• Hasselblad Natural Color Solution
• Full HD 1080p H.264 Video at 25 fps
• ISO 100-25600, Shooting Up to 2.3 fps
• Central Shutter: 60 min to 1/2000 sec
• 2.36MP XGA Electronic Viewfinder
• 3.0" 920k-Dot Touchscreen LCD Monitor
• Dual SD Card Slots; XPan & Square Modes
• Built-In Wi-Fi & GPS, USB 3.0 Type C

Cost $8,995 - Preorder from B&H PhotoI am certain this will be a well built camera and it does nicely incorporate a few pieces of modern tech like USB 3 Type C, a viewfinder that I am sure will be gorgeous with 2.36MP and of course a medium format sensor that is capable of giving you extremely shallow depth of field and awesome light gathering capabilities. Is that all worth $9,000 plus you need lenses.  Of which there are only a few hopefully there will be adapters but in general medium format lenses are quite expensive as they need to cover a significantly larger sensor.  Let me know on Facebook - are you interested? A few more photos Hasselblad X1D-50c