Just Announced! The Canon EF 70-300mm f/4-5.6 IS II USM Lens

 In a bit of Pre-Photokina news Canon announces an update to the aged Canon 70-300mm f/4-5.6 IS USM Lens. The 70-300mm F/4.5-5.6 IS II USM is a nice addition as it’s predecessor came out in 2005. It’s needed a bit of an update comparatively to the newer EF-S 55-250mm f/4-5.6 IS STM and a full frame option to fill a mid range selection in the lens ecosystem. Featuring:

• High-speed autofocus with new Nano USM technology
• 4 stop image stabilization
• New lens information display
• Ultra Low Dispersion element for reducing chromatic aberration   
• 9 blade aperture construction for better bokeh

Following the new 18-135mm f/3.5-5.6 IS USM kit lens this is the second lens from Canon using the technology. Nano USM is Canon’s blend of STM technology for quiet operation and smooth autofocus with USM Technology for high-speed autofocus. The best of both worlds and like STM technology you still gain full time manual focus. Like the Zeiss Batis Lenses announced in April it will include an led display. The LCD will display focusing distance, focal length, and shake amount information. A display mode button lets you switch between these features and background color for visibility. The Canon EF 70-300mm f/4-5.6 IS II USM Lens will be released November 30th, 2016 for $549.99. Available for pre-order today at Amazon and B&H. As Scott Fautley will be visiting Photokina we will have a bit of hands on video coming soon. Full Specifications:

Lens Mount	Canon EF
Focal Length	70-300mm
Lens Construction	17 elements in 12 groups with a UD element
Motor Type	Nano Ultrasonic
Focus Adjustment	AF with full-time manual
Image Stabilization	4 Stops
Maximum Aperture	F/4-5.6
Minimum Aperture	F/32-45
Number of Blades	9
Diagonal Angle of View	34° - 8° 15' (with full-frame camera)
Closest Focusing Distance	3.94 ft. / 1.2 m
Maximum Magnification	0.25x
Filter Size	2.6 in. / 67mm diameter
Max. Diameter x Length,Weight	Φ3.15 x 5.73 in., approx. 25.04 oz.Φ80 x 145.5mm, approx. 710g
Price	$549.99

Pre-order today at Amazon or B&H

Looking for a New Lens? - Canon 55-250 STM

The best budget telephoto lens! After getting your new camera and kit lens you may want to look for another lens. As lenses are the best investment one suggestion would be the Canon EF-S 55-250mm f/4-5.6 IS STM. After the 18-55 or 18-135mm kit lenses this covers the other half of your range allowing you the focal length and distance you need to get your shot. For the price and sharpness it's the best in the market, and a far better choice than the older Canon 70-300mm usm that's still packaged with camera bundles. [gallery td_select_gallery_slide="slide" ids="11917,11933,11915,11922,11920,11934,11931,11932,11929,11928,11919,11914"]  

Buy it today at Amazon or B&H!

Optional lens hood ET-63 can be found on Amazon here or B&H here to prevent lens flare and glare from other lights.

Wide Angle Lenses for Real Estate Photography

Guest post from fantastic photographer and friend Steve Scurich

Shooting Real Estate with 24mm Tilt Shift, Canon 11-24 f/4 and Canon 16-35 F/4

So, I’ve recently rented a couple of lenses for some real estate photography jobs and wanted to share some of my thoughts…  To begin with, I am by no means an expert in equipment, settings or technical knowledge on this subject matter.  I am simply a guy who loves photography and makes a living photographing residential and commercial real estate, portraits and corporate events in the greater Santa Barbara, CA area.  Since that’s now out of the way, here are a few thoughts and example images.

"...as a Real Estate Photographer, I reject a lot of client's ideas about “removing” items from a scene, unless they are not permanent..."

For the past couple years, I’ve been using my Canon 24mm TS/E f3.5L lens on almost all my real estate photography assignments.  In fact, I’ve become so comfortable and happy with it, that I even use it on most landscape shoots when on a tripod.  It has awesome optics and I love how easy it is to compose my shots without much tripod adjustment.  I use the shift function all the time, and very minor tilt adjustments to simply straighten lines without losing too much focus above or below.  Also, it’s a fun lens to create the “miniature effect”, especially in large architectural spaces or urban landscapes….not for work, just play.  My work flow with this lens is usually like this: Choose an angle and set up my tripod fully extended (I use an Induro AT114 with RRS BH50 ball head), level the camera using the ball head bubble level, swivel camera to desired composition (this usually involves physically moving forward/backward slightly since the lens is a prime), shift TS/E up or down to frame composition, select focal spot and 10x zoom on Live View to manually focus, zoom out, select meter spot and take 5-7 exposures, usually -2, -1, 0, +1, +2.  Post production is usually a merge in LR with minor PS edits if needed.  It should be noted that as a Real Estate Photographer, I reject a lot of client's ideas about “removing” items from a scene, unless they are not permanent, to avoid any misrepresentation when marketing the property.  Selecting a good angle and processing a quality photograph is much more effective anyway.Having said all that, I can practically do this workflow in my sleep.  It’s what I know and I haven’t felt too pinched by a 24mm lens in most common area rooms.  Now that I live and work in Santa Barbara, CA however, a place where a 3bd/2ba 1300 sq ft home can easily sell for $1-10 Million depending on location;  I have found a need to use a super wide angle lens, especially in smaller bed/bathrooms.  I had been reading some great reviews on Canon’s new 11-24mm f/4L lens, so I rented it for a couple jobs.  First thing I’ll say is that it is HUGE, and heavy.  My gosh, what a beast-of-a-lens! That out of the way, it really is top quality and amazing.  Being a prime user primarily (see what I did there?), I constantly forgot to zoom in/out when using the 11-24mm….it was usually set around 11-13mm and I conducted business as usual (with the exception of TS/E).  If I had it permanently in my bag, the forgetting to zoom certainly wouldn’t have been an issue, but I’m not sure I truly utilized all it was capable of.  What I did notice though, is that I only selected about 50% of the angles I shot on the 11-24mm vs. my 24mm TS/E.  It has world class optics sure, and is totally impressive at the edges considering how wide it is, but it was extremely sensitive to angle distortion if my camera was not perfectly level on the tripod.  If too much ceiling was showing and I needed to “shift” down, the tripod adjustments started.  If too much floor showed and not enough ceiling, up went the center column, and so on.  Angling the lens up/down was just not a good option unless I wanted to spend hours in Manual Profile Lens Corrections - auto corrections are just okay for me.  In other words, it’s a finicky lens and needs to be treated with respect, patience and care (especially the very bulbous front glass).  Which brings me to another disappointment, lens filters.  I’m not sure what options are out there now for the 11-24mm, but I know my 82mm ND 9-stop filter certainly won’t work.  The lens hood is fixed in place and the lens cap covers both the lens and hood ends.  Did I mention it’s a beast-of-a-lens…?  In small spaces, with my tripod lowered to a height I found to be useful in most rooms, this lens was a dream.  Capturing a vast view from a patio, or framing up as much land around a property as possible, the 11-24mm is perfect.  Beyond that, I much prefer my 24mm TS/E.

My job is to entice a feeling of being able to visualize yourself living in a room, not to take your kids to the bending circus mirrors at a local carnival.

Another thing worth mentioning is that when I did use the 11-24mm in smaller spaces, it was a bit challenging framing up 3 walls vs. 2 as I usually do.  This could very well be due to my being a novice with super wide angle lenses, but I was just not happy with the distortion of angles on most shots.  All ceilings became “vaulted” and floors became sloped.  The images kind of screamed out, “Hey, the photographer obviously used a wide angle lens to try and make the room look bigger than it is!”  My job is to entice a feeling of being able to visualize yourself living in a room, not to take your kids to the bending circus mirrors at a local carnival.  Many of my 11mm shots were cropped down to 2 walls, probably about 16-20mm….and this brings me to my conclusion.If I had tons of money and could afford an array of pro lenses in my bag, I’d definitely buy the 11-24mm, no question.  My write up may seem a bit negative, but it’s an amazing lens and with more time and practice, I know I’d fall in love with it.  It is temperamental and requires a new way of composition framing, for me anyway, that can be really good down the road, but a headache when a client is moving from room-to-room, staying out of frame and waiting for me to finish photographing his/her property.  I am, however, not made of money so I need to consider my alternatives that can help in the small spaces or vast landscapes, and not cost more than an international photography safari with McKay Photography Academy - besides, I’d rather put my hard earned money there anyway…  So what do I do?  For me, it’s simple.  Canon 16-35mm f/4L IS.  I’ve played around with this lens recently and for a 1/3 of the cost of the 11-24mm, my wallet is wide open Canon.  Sure, the 11-24mm can possibly differentiate yourself from the competition as a professional real estate photographer, but let’s face it….if you’re splitting those hairs, you’re probably able to afford it.  The optics of the 16-35mm are great, it’s plenty wide enough for what I like to accomplish, it’s light and easy to carry, and my 77mm (or 82mm with step-down ring) filters fit right out the gates.  I’m still in a love affair with my 24mm TS/E, but for wider angle shots, I’m using the 16-35mm f/4L IS.Oh, I should probably mention that I’ve spent good time with Canon’s 17mm TS/E f/4L too, but with some of the problems I had with the 11-24mm (bulbous lens front, no filters, expense, etc.) while also being very disappointed in the clarity.  It’s getting a little long in the tooth, similar to the 17-40mm or 16-35 f/2.8 lenses.  The combination of my Canon 24mm TS/E f/3.5L and 16-35mm f/4L IS is just what the real estate photography doctor ordered.

Gear Mentioned

Canon 11-24 f/4 Lens- Buy from B&H Photo $2,999.00Canon 16-35 f/4 Lens- Buy from B&H Photo $999.00Canon 24mm f/3.5 TS/E - Buy from B&H Photo $1,899.00 (Watch a hands-on with Steve's tilt shift in Iceland)Canon’s 17mm f/4 TS/E - Buy from B&H Photo $2,189.00Induro Tripod - Buy from B&H Photo $129.00  Really Right Stuff Head $400.00

New Sony Lenses - 70-300 OSS and 50mm f/1.8

What you need to know - Sony has announced two new FE lenses - FE lenses mount on the a6000/6300 and A7 series.    The 50mm f/1.8 will be affordable and lightweight at $250. The 70-300 is G series and likely optically excellent and expensive at $1200. Available in May.   Read on for more details -Preorder Links from B&H PhotoFE 50mm f/1.8 at B&H PhotoFE 70-300mm F4.5-5.6 G OSS at B&H PhotoOne of the common complaints I hear about the Sony system is the lack of lenses!  Sony is clearly very aware of this and has been working hard to round out their lens offerings - The Sony 70-300 OSS and 50mm f/1.8 were just announced - giving sony photographers greater zoom with the 70-300 and a cheaper prime with the 50mm f/1.8.   The 50mm f/1.8 at $250 is competitive with other cheap primes from Canon and Nikon. The 70-300 seems expensive but the G series of lenses have been optically excellent and I suspect this 70-300 will match or beat Canon's 70-300 L series lens. Preorder Links from B&H PhotoFE 50mm f/1.8 at B&H PhotoFE 70-300mm F4.5-5.6 G OSS at B&H PhotoYour use of our links supports what we do here at Photorec.tv and costs you nothing extra. 

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime LensesNew FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities

SAN FRANCISCO, Mar. 29, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 G OSS telephoto zoom and 50mm F1.8 prime lens.The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony α E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range. The new 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost.“We’re continuing to build out our FE lens lineup, offering more variety than ever for today’s imaging enthusiasts,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “Representing two of the most requested focal lengths by our customers, the new 70-300mm zoom and 50 F1.8mm prime become ideal choices for those looking to expand and enhance their Sony α kits.New FE 70-300mm F4.5 – 5.6 G OSS Telephoto Zoom LensSony’s longest reaching E-mount lens to date, the new FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens (model SEL70300G) features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony’s Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. This ensures beautiful high-resolution results for both still and video shooting.The new telephoto zoom lens also features class-leading close-up performance, with a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography. This outstanding close-up performance also factors into the lens’ excellent corner-to-corner sharpness.The versatile zoom lens includes built-in Optical SteadyShot image stabilization that helps to reduce camera shake, making it easier to capture clear images when shooting handheld. Additionally, the new SEL70300G model has a linear actuator that allows it to achieve fast, smooth and quiet autofocus and is also dust and moisture resistant1 to ensure reliable operation in harsh outdoor conditions.New FE 50mm F1.8 Prime LensWeighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 “normal” prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount.Pricing and AvailabilityThe new FE 70-300mm F4.5 – 5.6 G OSS telephoto zoom lens will be available in May for about $1,200 US and $1,700 CA, respectively.The new FE 50mm F1.8 prime lens will also be available in May for about $250 US and $350 CA, respectively.Both of the new FE interchangeable lenses will be sold at a variety of Sony authorized dealers throughout North America.

Sony 70-200 f4

https://www.youtube.com/watch?v=YQNEd7tJaksWhile we wait for the Sony 70-200 f/2.8 G from Sony I share my thoughts on the f/4 version which I have found to be an excellent all around lens for Sony's full frame cameras.Follow me on instagramBuy the Sony 70-200 F/4 from B&H Photo $1498Buy the Canon 70-200 F/4 from B&H Photo $599Buy the Metabones T EF to FE Mount Adapter $399Support our work- buy from B&H Photo 

Sample Sony 70-200 F/4 Shots

[gallery link="file" td_select_gallery_slide="slide" ids="11266,11267,11268,11269,11270,11271,11272,11273,11274,11275,11276,11277,11278,11279,11280,11283,11284,11285"]

70-200 Bokeh differences at F/4 vs F/2.8

 Follow me on instagramBuy the Sony 70-200 F/4 from B&H Photo $1498Buy the Canon 70-200 F/4 from B&H Photo $599Buy the Metabones T EF to FE Mount Adapter $399Support our work- buy from B&H Photo

Rokinon 14mm - Best Budget Lens for Astrophotography!

Hands-on review with the budget-friendly Rokinon 14mm full frame lens - Is this the BEST budget lens for shooting the night sky full of stars? And you all have suggested some great alternatives I listed below.https://www.youtube.com/watch?v=_TSrFKLzsrQUPDATE SEPT- 2017 The IRIX Firefly is sharper with better features for Full Frame astrophotographers and is now my pick for budget astrophotography lens.Watch this updated video and learn more Buy the IRIX Firefly from B&H Photo $400.00Using my links for purchase or shopping of ANYTHING helps support the work we do here.

• Buy the Rokinon 14mm f/2.8 from B&H Photo $339 (most models)
• Buy the Tokina 11-16 f/2.8 from B&H Photo $449

 Alternative options

Rokinon 24mm f/1.4 (manual focus)  $429 - Buy from B&H Photo

Good

• Faster Aperture
• Full Frame compatible
• Takes Filters
• Lovely walk around focal length for general photography

Bad

• On crop 24 = 36mm, less exciting for wide starry skies

Samyang 10mm f/2.8 ED AS NCS CS Lens $429 - Buy from B&H Photo (best option for crop DSLRS)

Good

• 16mm on Crop - nice and wide

Bad

• Crop Only
• Still no filter threads

Rokinon 8mm f/3.5 HD Fisheye Lens with Removable Hood - $232 - $299 - Buy from B&H Photo

Good

• WIDEEEEEE!
• CHEAP!!!!

Bad

• Crop Only
• No filters
• f/3.5
• Fish eye even more limited in use.

Rokinon 12mm f/2.0 NCS CS $299  - $399 - Buy from B&H Photo (my pick for MIRRORLESS crop alternative)

Good

• Very portable
• Takes filters
• Fast f/2.0

Bad

• Not available for DSLRS- only mirrorless

Rokinon 16mm f/2.0 $351 - $380 - Buy from B&H Photo (decent alternative - just not very wide)

Good

• Takes filters
• Fast f/2.0

Bad

• Crop only
• Barely wider than kit lens

 Learn more about the Tokina 11-16 vs the Canon 10-18 and Canon 10-22Learn more about the more expensive full frame wide angle lens options- Canon 16-35, Tamron 15-30 

New Panasonic Lumix G Vario 12-60mm f/3.5-5.6 ASPH. POWER O.I.S. Lens

Panasonic announced the Lumix G Vario 12-60mm f/3.5-5.6 ASPH. POWER O.I.S. Lens yesterday.  On Feb 17th Mish Mash show we shared our love for the Vario 12-35mm f/2.8 Asph lens. It is a fantastic range and lens- but a bit pricey at $997.00.  The new lens extends the range to 60, on a micro 4/3 camera this is a 24-120 lens, 5x zoom.  Only downside is the variable aperture f/3.5-5.6. I would love to see them make a f/4 constant lens.  The new 12-60 is weather sealed, offers stabilization (OIS) and is priced significantly cheaper at $497.Preorder from B&H Photo - Lumix G Vario 12-60mm f/3.5-5.6 ASPH. POWER O.I.S. Lens $497Watch our Vlogs from New Zealand - all shot with the GH4 and 12-35 f/2.8Buy the GH4 from B&H Photo  Buy the 12-35 f/2.8Full Press ReleasePanasonic is introducing a new zoom interchangeable lens, the LUMIX G VARIO 12-60mm / F3.5-5.6 ASPH. / POWER O.I.S. (35 mm camera equivalent: 24-120 mm) for the LUMIX G line of Micro Four Thirds System cameras. Featuring a splash/dust-proof design, the new lens offers a versatile 5x zoom range of 24-120mm (35mm camera equivalent) that covers a variety of daily shooting situations from dynamic landscapes to portraits.For everyone interested in a modern alternative to bulky DSLR interchangeable lenses, Panasonic LUMIX Mirrorless Micro Four Thirds lenses deliver impressive, no-compromise optical performance. The durable, all-weather LUMIX 12-60mm F3.5-5.6 Lens features the highest standards of detail and sharpness. Built for travel and great photo and video capture, it comes complete with a splash and dustproof sealed body.** And with Dual I.S. (Image Stabilization) compatibility, you'll shoot with unprecedented hand-held stability anywhere you go.**When mounted on a compatible LUMIX G Mirrorless cameraIncorporating an inner focus drive system and a stepping motor, the new LUMIX G VARIO 12-60mm / F3.5-5.6 ASPH. / POWER O.I.S. is capable of smooth, silent operation to work with the camera's high-speed, high-precision contrast AF system for both photo and video recording. It is also compatible with the sensor drive at max. 240 fps to take maximum advantage of cameras with high-speed AF. This stunning AF performance is able to record 4K video, where precise focusing is required. Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. A highly reliable metal mount assures durability for active use, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its shooting performance.It also features 0.54x (35mm camera equiv.) magnification capability for impressive macro close-up shots.  Comprised of 11 elements in 9 groups, the lens system features three aspherical lenses and an ED (Extra-low Dispersion) lens which effectively suppresses spherical distortion or chromatic aberration to achieve stunning picture quality.The LUMIX G VARIO 12-60mm / F3.5-5.6 ASPH. will be available in May at www.shop.panasonic.com and valued channel partners in metallic black for $499.99. 

Sigma to Sony Converter MC-11

Along with the new 50-100 f/1.8 and the 30mm f/1.4 DN announced last night - Sigma has also announced at Mount Converter - Similar to the Metabones and Commlite adapters - this adapter/converter whatever you want to call it allows you to use Sigma's lenses designed for Canon EF on Sony E- Mount with full electronic control.  Price is just $249. This is exciting! As A sony owner I also happen to have a few Sigma lenses and can tell you that both the commlite and metabones adapters provide a poor experience with the Sigma lenses - especially the commlite, I wouldn't even call it functioning - loses connection constantly.   Hopefully having an adapter direct from Sigma will provide much better results with Sigma lenses.Preorder from B&H Photo  for $249.00Full press release from Sigma below.

New Sigma Global Vision Lens Mount Converter Expands High-Performance Lens Options for Sony CamerasBrings Sigma’s Global Vision Lenses to the Sony E-Mount Camera FamilyKANAGAWA, JAPAN – February 23, 2016 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessories manufacturer, today announced the release of its new high-performance Sigma Global Vision lens converter – the Mount Converter MC 11 – for Sony E-mount, full frame and APS-C sensor cameras. With the new MC-11, Sony camera users will be able to utilize 19 Global Vision lenses in Sigma Canon Mount (EOS) and Sigma Mount (SA).“There are many challenges to designing high-quality mount converter and topping the list is aptly handling phase detection AF in newer cameras and this is where the Sigma MC-11 is groundbreaking in its support for the Sony E-mount systems,” states Mark Amir-Hamzeh, president of Sigma Corporation of America. “The new Sigma MC-11 mitigates complications with a purpose-built lens control data system engineered for maintaining superior AF functionality. So the growing number of Sony E-mount camera users who have been asking for more lens options, now have access to a large pool of lenses that fully embody Sigma’s signature quality and performance.”The Sigma MC-11’s sleek LED display lets Sony users know if the attached Sigma lens is compatible and whether or not the MC-11 needs to be updated for that specific lens. Its internal control data system keeps detailed information on each compatible Sigma lens, automatically optimizing performance of AF drive, aperture control and other critical lens functions. The MC-11’s internal control data system also maintains continuity with key camera functions that control brightness and correct transverse chromatic aberration, distortion, and more. The complete compatibility with both Sigma lens OS and Sony in-camera OS ensures correction of camera shake and other stability issues and when used with in-camera stabilization, MC-11 allows angle shake correction in the lens. The integrated flocking helps prevent internal reflections and reduction in lens performance. In addition, the MC-11 retains important EXIF data ensuring users can analyze every detail of their lens setting.The Sigma MC-11 converter can be updated with the latest compatible lens information from a workstation or laptop using the Sigma Optimization Pro software and Sigma USB Dock (sold separately).For information on the Sigma MC-11 converter please visit www.sigmaphoto.com/mount-converter-mc-11.

New Tamron Lenses Announced

Truthfully one new and one updated. Tamron has announced the

Tamron SP 85mm f/1.8 Di VC USD

NEW Tamron 85 f/1.8 VC - This looks similar to their other recent lens offerings - the 35mm and 45mm f/1.8 VC lenses that have been well liked by photographers

• Nikon F Mount/FX Format
• Aperture Range: f/1.8 to f/16
• LD and XLD Glass Elements
• eBAND and BBAR Coatings
• Fluorine Coating on Front Element
• USD AF Motor, Full-Time Manual Focus
• VC Image Stabilization
• Rounded 9-Blade Diaphragm
• Moisture-Resistant Construction
• Compatible with TAP-in Console

Price and availability have not yet been announced. B&H Listing to Notify when in Stock  I bet somewhere around $600 USD.  Canon offers the 85mm f/1.8 non stabilized that is a staple in many budget photographers bag- it is a decent lens, costs just $369 and while it suffers from some serious chromatic aberration wide open and it certainly could be more contrasty - it is under $400.   I do think this new Tamron will be noticeable sharper and of course offers VC.  I am not convinced that it will see well though. Nikon offers two 85mm lenses - an 85mm f/1.8 for $469 and an 85mmf/1.4 for $1560. 

Tamron 90mm f/2.8 SP Di MACRO 1:1 VC

And the Updated 90 f/2.8 Macro - I am a bit surprised- their current 90mm Macro is a great value and holds up well against the competition - see below for the updates to this model. 

• Canon EF Mount/Full-Frame Format
• Aperture Range: f/2.8 to f/32
• One LD and Two XLD Glass Elements
• eBAND, BBAR, and Fluorine Coatings
• USD AF Motor, Full-Time Manual Focus
• VC Image Stabilization (updated with accelerometers)
• 1:1 Max. Magnification, 11.8" Min. Focus
• Rounded 9-Blade Diaphragm
• Moisture-Resistant Construction
• Compatible with TAP-in Console

What has changed from the previous model? Sounds like optically it is going to be the same but you now have an improved VC system, the new cleaner look Tamron has used on these lenses and the TAP-in console compatibility.Price: Preorder from B&H Photo or Amazon for $649 (available in Canon, Nikon and Sony A Mounts)

Tamron TAP-in Console

The TAP-In console sounds very similar to the USB dock offered by Sigma. It acts as a lens mount with USB connection to your computer. Mount the lens and open the Tamron software will allow you to update firmware and further customize the lens.  No word on price - should be available starting in March.  B&H has a listingCurrently compatible with their newest lenses onlySP 85mm F/1.8 Di VC USD (Model F016): Launch date TBAFor Nikon and Canon. Sony-compatible model to be released later.SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F017): To be launched February 25, 2016For Nikon and Canon. Sony-compatible model will be released later.* By first updating firmware to the most up-to-date version with use of TAP-in Console™, it becomes possible to use all the functions of TAP-in Console™ compatible with this lens.SP 45mm F/1.8 Di VC USD (Model F013): Launched in September 2015For Nikon and Canon. Sony-compatible model will be released later.*Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console™.SP 35mm F/1.8 Di VC USD (Model F012): Launched in September 2015For Nikon and Canon. Sony-compatible model will be released later.*Initial firmware update by Tamron service facility is required to enable compatibility with the TAP-in Console™.  

Sony Pro Lenses 24-70, 70-200, and 85mm

The argument that sony doesn't offer enough professional lenses for their full frame mirrorless system just vanished into thin air with the HUGE announcement of three seriously professional lenses (with serious professional prices to match).  These lenses are compatible with the Sony a7 series of cameras and the a6000 crop series cameras including the newly announced a6300.

The Sony FE 24-70mm f/2.8 GM Lens

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• One XA Element, Two Aspherical Elements
• One ED Element, One Super ED Element
• Nano AR Coating
• Direct Drive SSM Focus System
• Internal Focus Design
• Focus Hold Button, AF/MF Switch
• Dust and Moisture-Resistant Construction
• Nine-Blade Circular Diaphragm

AVAILABLE in March - Preorder from B&H Photo $2,198.00 

Sony FE 70-200mm f/2.8 GM OSS Lens

•  E-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• One XA Element, Two Aspherical Elements
• Four ED Elements, Two Super ED Elements
• Nano AR Coating and Fluorine Coating
• Linear SSM Focus System
• Optical SteadyShot Image Stabilization
• Internal Focus, Focus Range Limiter
• Dust and Moisture-Resistant Construction
• Eleven-Blade Circular Diaphragm

AVAILABLE in ???? -  Link at B&H Photo Price Unknown (I expect about $2400) 

Sony FE 85mm f/1.4 GM Lens

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to f/16
• One XA Element and Three ED Elements
• Nano AR Coating
• Linear SSM Focus System
• Internal Focus Design
• Focus Hold Button, AF/MF Switch
• Manual Aperture Ring - Click or no Click setting available
• Dust and Moisture-Resistant Construction
• Eleven-Blade Circular Diaphragm

AVAILABLE in March - Preorder from B&H Photo $1,798.00 

Two Teleconverters for FE lenses 1.4x and 2.0x

More at B&H Photo The 24-70 f/2.8 and the 70-200 f/2.8 provide wedding photographers and event photographers with the two staple lenses. I expect these lenses to be sharp and extremely well built.   Along with the 85mm f/1.4 and the additional lens offerings like the Batis series Sony now has the lenses and the bodies to really start attracting professionals in numbers that should scare the pants of Canon and Nikon.  I am not saying this is all a perfect system - see my discussion of why I don't love shooting with the Sony a7RII at weddings but this does make the entire system much more appealing. I'd love to hear your thoughts and don't complain about the price- they are comparable to the Canon and Nikon offerings.More about the newly announced A6300.

Venus Optics Laowa 60mm f/2.8 2X Ultra-Macro Samples

It is not the best time of year for macro photography but I have been doing my best to showcase the Venus Optics 60mm f/2.8 2x macro. Most true macros are capable of achieving 1:1. The Venus Optics can go 2:1 "Ultra-macro" is the term they used, maybe made up? Either way I have been really impressed with this affordable lens. It is completely manual- AF and aperture and does not communicate with camera so you don't get aperture data but the lens is sharp and at 60m fairly easy to work with. I have been mostly using it on a Sony A7RII with E-mount to EF Adapter. Most of the samples below are straight out of camera.Would you like to see a full hands-on review? Leave a comment below.Buy the Venus Optics 60mm from B&H or Direct From Venus Optics $379 available in Canon, Nikon and Pentax mounts.Click any image in the slideshow to see a larger version. Full resolution RAW images are available below.

Download the RAW Images (sony and canon)

Sigma Adds Full-Frame 20mm f/1.4 Lens to Art Series

Sigma's excellent ART series lenses come in a 24mm f/1.4, 35mm f/1.4 and the 50mm f/1.4 focal lengths, and now, if you felt like 24 wasn't quite wide enough, you are in luck- Sigma has just released the 20mm f/1.4.  This is the first 20mm f/1.4 lens designed for full-frame cameras. This wider focal length is well-suited to landscapes, astrophotography, event shooting, and low-light work.What I can't figure out though - The difference between 20mm and 24mm focal length is slight, very slight. Was there such demand for a wider version of the 24mm that Sigma felt compelled to make this? I am sure it will be a sharp lens as ALL the other Sigma Art lenses are. We own the 35 and 50 and love them. I review the 24mm f/1.4 and found it to be excellent.  I am just surprised that the next ART lens Sigma released is so close to an existing lens.  What I am really saying here is "I WANT THE SIGMA ART 85MM!!!" and I am not excited about other Sigma lenses until I get what I want! Maybe a 135mm f2, that might get me excited.  How about you - what Sigma ART series lens would you like to see next?The 20mm f/1.4 DG HSM Art lens will be available in Canon EF, Nikon F, and Sigma SA mounts for $899Buy from B&H Photo or Amazon (support my work by using those links to preorder) \ Available Mid NovemberSigma Press ReleaseTruly wide and truly fast, the Canon EF mount 20mm f/1.4 DG HSM Lens is a member of the venerable Art series of Global Vision lenses from Sigma and pairs a sophisticated optical design with a robust physical construction. Comprised of 15 elements in 11 groups, the lens design includes both “F” Low Dispersion (FLD) and Special Low Dispersion (SLD) glass to significantly reduce chromatic and spherical aberrations, as well as limit distortion for clean, sharp, and evenly illuminated imagery. A Super Multi-Layer Coating has also been applied to minimize surface reflections, flare, and ghosting for increased contrast and color accuracy. The wide focal length and consistent image quality make this lens especially suitable for landscape, interior, architectural, and astrophotography applications, while the fast f/1.4 maximum aperture deems it ideal for natural and low-light shooting.Complementing the optical performance is an equally adept Hyper Sonic Motor, which provides fast, smooth, and near-silent autofocus performance. This focusing motor also enables full-time manual focus override at any time just by rotating the focus ring for refined manual control and focusing as close as 10.9″. The lens barrel is constructed using a Thermally Stable Composite material, which supports working in a wide variety of temperatures and conditions, and the lens mount is constructed from brass for long-term durability and mounting accuracy. Additionally, this lens is also compatible with the optional Sigma USB Dock for fine-tuned control over focusing parameters and other lens characteristics.

• As part of the Art line within Sigma’s Global Vision series, this lens’ is designed to achieve truly notable optical performance and is ideally suited for creative and artistic applications.
• Prime wide-angle 20mm f/1.4 lens is designed for full-frame format Canon EF mount DSLRs, and can also be used with APS-C models where it will provide a 32mm equivalent focal length.
• Fast f/1.4 maximum aperture is well-suited for working in low-light conditions and also provides greater control over the focus position when using shallow depth of field techniques.
• Both FLD glass and five SLD elements have been incorporated within the lens design to correct for chromatic aberrations throughout the entire focusing range and help to ensure high image sharpness, clarity, and contrast regardless of focus point or aperture setting.
• A Super Multi-Layer Coating has been applied to lens elements in order to minimize lens flare and ghosting and contribute to producing contrast-rich and color-neutral imagery, even in backlit conditions.
• The integrated HSM (Hyper Sonic Motor) realizes quick and quiet autofocusing, which is further complemented by an optimized AF algorithm to produce smoother focusing performance. The HSM also permits full-time manual focus control simply by rotating the focus ring at any time.
• A rounded nine-blade diaphragm helps to produce an attractive out-of-focus quality.Petal-shaped lens hood helps to reduce lens flare when working in strong lighting conditions and also offers some protection to the front element of the lens.
• The lens is constructed using a Thermally Stable Composite (TSC) material, along with traditional metals, for greater precision and use in wide temperature variations.
• The bayonet mount is constructed from brass for ensured accuracy and durability.
• This lens is compatible with the optional Sigma USB Dock for fine-tuning different lens characteristics and updating its firmware.

Sony 35mm f/2.8 ZA Lens - Image Samples

Quick Review -https://www.youtube.com/watch?v=zp8diXkUh3o Sony 35mm f/2.8 ZA lens.Specs:

• f/2.8 to f/22
• Dust and Moisture-Resistant Construction
• 4.23 oz (120 g)
• Integrated Lens Hood
• 49mm filter size
• $798.00

Pros: Sharp, high-quality lens in a lightweight and portable packageCons: Cost, Only f/2.8 (see used link below for savings)Sample Images -  (Full size RAW to download)

Buy the Sony 35mm f/2.8 fromB&H PhotoAmazon | Buy Used from Amazon for significant savings 

Tamron has announced a pair of full-frame f/1.8 primes

Tamron has announced a pair of full-frame f/1.8 primes that will be part of a redesigned SP series. The SP 35mm f/1.8 Di VC USD and SP 45mm f/1.8 Di VC USD are both full-frame-compatible lenses offering image stabilization (VC), fast maximum apertures, good close focusing distances AND, according to Tamron, high quality optics.The design team at Tamron has clearly been watching Sigma - the  look of these lenses is very similar to the ART line at Sigma and that's a good thing.  They do add a moderate amount of weather sealing not offered in the ART line from Sigma. The Canon and Nikon mounts also offer image stabilization - not often seen in primes this fast.SP stands for superior performance. Price will be $599 each and available at the end of September. (Sony mount* available later this year) This sounds reasonable for lenses of this caliber and speed with VC.   A few more specs worth detailing more-The close focusing capabilities are impressive. The 45mm can focus as close as 11.42" (.29m) and the 35mm can focus as close as 7.87" (.20m). That close with that wide an aperture will give you VERY shallow depth of field.9 aperture blades should provide smooth bokeh (the more blades the smoother the out of focus circles. The Old nifty-fifty had just 5 blades and you could often see pentagonal shapes of bokeh)Lens hood included!They are calling these lenses weather resistant.  I will mention that Tamron has one of the best warranties in the bsiness with 6 years for US buyers and quick repair turn around time.Preorder at B&H Photo Video45mm f/1.8 for Canon $599 | Nikon $599 | Sony A $59935mm f/1.8 for Canon $599 | Nikon $599 | Sony A $599 

Full Specs

SP 45mm F1.8 Di VC USD Specifications

Focal Length: 45mmMaximum Aperture: F1.8Angle of View (diagonal): 51°21' (for full-frame format) : 34°28' (for APS-C format)Optical Construction : 10 elements in 8 groupsMinimum Object Distance: 0.29m (11.4 in)Maximum Magnification Ratio: 1:3.4Filter Size: 67mmMaximum Diameter: 80.4mmLength: for Canon 91.7mm (3.6 in): for Nikon 89.2mm (3.5 in)Weight: for Canon 540g (19 oz): for Nikon 520g (18.3 oz)Aperture Blades: 9 (circular diaphragm)Minimum Aperture: F16Standard Accessories: Flower-shaped lens hood, Lens capsCompatible Mounts: Canon, Nikon, Sony*

SP 35mm F1.8 Di VC USD Specifications

Focal Length: 35mmMaximum Aperture: F1.8Angle of View (diagonal): 63°26' (for full-frame format): 43°29' (for APS-C format)Optical Construction : 10 elements in 9 groupsMinimum Object Distance: 0.2m (7.9 in)Maximum Magnification Ratio: 1:2.5Filter Size : 67mmMaximum Diameter : 80.4mmLength: for Canon 80.8mm (3.2 in): for Nikon 78.3mm (3.1 in)Weight: for Canon 480g (16.9 oz): for Nikon 450g (15.9 oz)Aperture Blades: 9 (circular diaphragm)Minimum Aperture: F16Standard Accessories: Flower-shaped lens hood, Lens capsCompatible Mounts: Canon, Nikon, Sony**Available in Canon, Nikon and Sony mounts - sadly that is the Sony/Minolta mount not the FE mount for the a7 series. Sony mount also does not offer VC - all sony bodies are stablized.

Announced Canon EF 35mm f/1.4L II USM Lens

Canon has announced an updated version of their 35mm f/1.4 L prime lens.  The original, released in 1998, was not up to current standards and did not make the list of recommended lenses for Canon's latest high MP DSLRs the 5DS and 5DSr.   The new version looks sharp and offers new, Blue Spectrum Refractive Optics element to refract the shorter wavelengths of the visible spectrum (blue light) in order to significantly reduce chromatic aberrations and color fringing.Priced at $1799 - Available in early October. Pre-Order now from B&H Photo | AmazonI am curious how it will compare to the Sigma 35mm f/1.4 DG HSM Art Lens that sells for just $899. We love our Sigma lenses and found the Sigma 35(compared to the original Canon 35mm) and Sigma 50 to be sharper than their Canon counterparts. Watch my comparison of 50mm lenses.  You do get weather sealing with the Canon L lenses, not with Sigma and I expect this fancy new Blue Spectrum Refractive Optics will control CA well but honestly I don't find the Sigma to suffer much.   Which would you pick and why?Sigma 35mm f/1.4 DG HSM Art Lens vs Canon EF 35mm f/1.4L II USM Lens - Leave a comment below with your pick.  And don't forget APS- shooters, you have the very nice Sigma 18-35 f/1.8 as an option. Watch my Sigma 18-35 f/1.8 Review.  

New Nikon Lenses- 24-70 f/2.8 VR, 24 f/1.8

Nikon announced several new lenses today -

Nikon AF-S NIKKOR 24-70mm f/2.8E ED VR Lens

• F Mount Lens/FX Format
• Aperture Range: f/2.8 to f/22
• ASP/ED, AS, ED, and HRI Elements
• Nano Crystal & Super Integrated Coating
• Fluorine Coated Front and Rear Elements
• Silent Wave Motor AF System
• Vibration Reduction Image Stabilization
• Internal Focus, Manual Focus Override
• Electromagnetic Diaphragm Mechanism
• Rounded 9-Blade Diaphragm

The 24-70 range is extremely versatile for wedding, event and general photography. And while 3rd party manufacturers have offered a 24-70 f/2.8 with VR or VC in Tamron's case it hasn't been met with the greatest enthusiasm. Now we have what looks like a fantastic lens from Nikon - the only downsides? Price and Weight.

$2,396.95

Preorder from B&H Photo Video. Shipping August 27th 

Nikon AF-S NIKKOR 200-500mm f/5.6E ED VR Lens

• F Mount Lens/FX Format
• Aperture Range: f/5.6 to f/32
• Three Extra-Low Dispersion Elements
• Nano Crystal & Super Integrated Coating
• Silent Wave Motor AF System
• Vibration Reduction with Sport Mode
• Internal Focus, Manual Focus Override
• Electromagnetic Diaphragm Mechanism
• Detachable, Rotatable Tripod Collar
• Rounded 9-Blade Diaphragm

$1,396.95

Fixed f/5.6- I expect this to be very sharp but it weighs more than the Tamron 150-600 f/5-f/6.3 which offers a little more range (at both ends) and is cheaper.  So how much sharper is the big question. We also need to put it up against the Sigma 150-600 Contemporary which is very similar to the Tamron.Preorder from B&H Photo Video. Shipping September 17th 

Nikon AF-S NIKKOR 24mm f/1.8G ED Lens

• F Mount Lens/FX Format
• Aperture Range: f/1.8 to f/16
• Two ED and Two Aspherical Elements
• Nano Crystal & Super Integrated Coating
• Silent Wave Motor AF System
• Rear Focus System; Manual Focus Override
• Rounded 7-Blade Diaphragm

$746.95

Pay $100 more and get the Sigma f/1.4, it is a fantastic lens with 9 aperture blades vs 7 in the Nikon, not that that makes a big difference but I expect the Sigma is still going to come out on top and offers the faster max aperture.Preorder from B&H Photo Video. Shipping September 17th 

New Sigma Art Lens is Coming?

We are huge fans of the newish ART series from Sigma - The 18-35 f/1.8, the 35mm f/1.4 and the 50mm f/1.4 (we carry both those primes to every wedding) They also recently released the full frame compatible 24-35 f/2 and although that range isn't very useful for me - reviews report superb sharpness and quality. We now hear from CanonRumors.com that

Sigma will announce at least one more ART series lens in 2015.

http://www.canonrumors.com/2015/07/another-sigma-art-lens-coming-in-2015-cr1/#ixzz3h70iShKDWhat lens would you like to see next from Sigma?My Sigma ReviewsSigma 50mm f/1.4 ARTSigma 18-35 f/1.8Sigma 150-600

New Nikon Lenses - Got $12,000?

Nikon has announced three new lenses- The perfect kit replacement for D5500/D7200 users? And some serious telephoto.

Nikon AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR Lens

Quick thoughts - This shows a commitment from Nikon to the DX mount/APS-C sized sensors and will likely be an excellent travel lens - offering a very useful range with decent aperture.  I am curious how it will compare to the much cheaper but very good Sigma 17-70mm f/2.8-4 DC Macro OS HSM $399 from B&H (my review).Highlights:

• F Mount Lens/DX Format
• 24-120mm (35mm Equivalent)
• Maximum Aperture Range: f/2.8-4
• Silent Wave Motor and MF Override
• Nikon VR Image Stabilization

Price: $1,066.95Availability: Shipping July 16thPreorder: B&H Photo Video 

Nikon AF-S NIKKOR 500mm f/4E FL ED VR

Quick Thoughts: I expect these to be very sharp and they offer noticeable weight savings versus the older versions.

• F Mount Lens/FX Format
• Maximum Aperture: f/4
• Vibration Reduction, Sport/Tripod Modes
• Detachable, Rotatable Monopod Collar

Price: $10,296.95Availability: Shipping July 16thPreorder: B&H Photo Video

Nikon AF-S NIKKOR 600mm f/4E FL ED VR Lens

Quick Thoughts: Just like the 500mm, just costs $2,000 more to get 600mm.

• F Mount Lens/FX Format
• Maximum Aperture: f/4
• 4 stop Vibration Reduction, Sport/Tripod Modes
• Detachable, Rotatable Monopod Collar

Price: $12,296.95Availability: Shipping July 16thPreorder: B&H Photo Video

Sample Images from Laowa 15mm f/4 Wide-Angle 1:1 Macro Lens

Speed Review - Venus Optics 15mm f/4 1:1 Wide Angle Shift Lens My Laowa 15mm f/4 from Venus Optics arrived today.    This is the world's first wide angle macro lens. Offering 15mm and 1:1 macro capabilities.  Manual aperture and manual focus with a shift mechanism is added at the rear end of the lens with a maximum adjustment of +/- 6mm, which is extremely useful for landscape/architecture photography for distortion correction.My first thoughts - This lens is interesting - Wide angle lenses typically don't make good macros as you need to get close to achieve 1:1 and that's true with this lens too. Some of the photos below I was actually touching the subjects.Live view exposure simulation doesn't work, leaves you to use the viewfinder and with manual focus only that can be tricky.   I took a handful of images with the Canon T6s and the Canon 5D Mark III. I haven't played with the shift mechanism yet - Will be posting more photos soon.Available to order direct from Venus Optics or B&H Photo Video 

Larger version of the house photos https://www.dropbox.com/home/Public/Laowa15mm 

New Sigma ART series lens 24-35mm F/2

Update #2 (7/20/15): Price at $999 - Preorder now from B&H Canon Mount | Nikon Mount | Sigma MountUpdate: The lens is now official - Expected arrival at the end of July. No word on price - I suspect it will be under $1000.  My comment about the 18-35 ART lens - "it's like carrying around a bag of primes" also applies to this lens and Sigma has actually said something similar "It covers three of the most commonly used prime lenses, 24mm, 28mm and 35mm all in one lens. "- I think they watched my video ;)Listings are now live on B&H Photo but incredibly thin on details we care about - Price and a firm ship date.Will you be ordering?Sigma 24-35 f/2 Canon Mount | Nikon Mount | Sigma MountBased on comments you left on the Facebook post - interest is mixed, many of you feel similar to me, the range here is just short enough to be a little less exciting- though the sharpness and the fact that you get f/2 will be lovely.Original Post:We are a huge fan of the ART series lenses. Every lens I have tried has been exceptionally sharp with top-notch build quality. See what's in our bag for the Sigma lenses we use daily.The next lens Sigma will be announcing is the 24-35 f/2 and to be honest this has me scratching my head.   Sure f/2 in a zoom lens is quite amazing, similar to the amazing Sigma 18-35 f/1.8 for crop sensors but that range is awfully short.Are you interested? How would you use?  I would be more interested if they could get the range closer to 50, so a 24-50 f/2 would be sweet but ending at 35mm feels a bit limiting. Photos courtesy of digicame-info.comThanks Knut Aage Dahl for alerting me to the info.Full Press Release from SigmaThe Sigma Corporation is pleased to announce that we are going to introduce the SIGMA 24-35mm F2 DG HSM | Art, the world's first*1 large-aperture full-frame wide-angle zoom lens offering F2 brightness throughout the zoom range.While offering the premier optics of the Art line, this lens covers 24mm, 28mm and 35mm focal lengths. Incredible performance overturns the conventional perception of a zoom lens.SIGMA was determined to create a zoom lens that offers the same brightness and resolution as a fixed focal length lens: in other words, the highest level of optical performance. The result of this challenge was the SIGMA 18-35mm F1.8 DC HSM | Art, the world’s first zoom to offer a fast F1.8 aperture value throughout the zoom range. Building on this concept, SIGMA has developed the new SIGMA 24-35mm F2 DG HSM | Art for 35mm full frame sensor. It allows photographers to carry one lens to do the work of three fixed focal length lenses, a 24mm, 28mm and 35mm — with F2 brightness and top optical performance. One package delivers flexible functionality and high convenience. In particular, at the 24mm and 35mm focal lengths, this lens offers the performance that is equivalent to that of two prime lenses in the Art line. Instead of changing one high-performance fixed focal length lens for another, simply zoom. This is a new zoom lens for 35mm full frame sensor SLRs that offers the quality of a fixed focal length lens at various angles of view.Key features1. The world’s first large-aperture full-frame zoom lens offering a wide open aperture of F2 throughout the zoom rangeA large-diameter zoom lens covering the full frame image sensor. Optical performance equivalent to a fixed focal length lens throughout the entire zoom range. These are the concepts the SIGMA 24-35mm F2 DG HSM embodies. It covers three of the most commonly used prime lenses, 24mm, 28mm and 35mm all in one lens. In order to achieve an attractive bokeh effect at wide aperture, we have developed the world's first zoom lens for the 35mm full frame sensor with an F2 aperture value throughout the zoom range*1.2. Outstanding optical performance of the fixed focal length lenses in SIGMA’s Art lineThe SIGMA 24-35mm F2 DG HSM builds on the concept of the SIGMA 18-35mm F1.8 DC HSM | Art, the world’s first zoom lens to offer F1.8 brightness throughout the zoom range. Thanks to the outstanding optical performance, the lens provides the quality of high performance fixed focal length lenses in the Art line.3. Covering the range of three fixed focal length wide-angle lensesDelivering excellent functionality and convenience, one lens offers the equivalent quality of three high-performance fixed focal length lenses at F2 brightness: 24mm, 28mm and 35mm. With a minimum focusing distance of 28cm and a maximum magnification ratio of 1:4.4, this lens is suitable for close-up shooting, portraits with an attractive bokeh and deep-focus landscape photography. Photographers have access to the angle of view equivalent to that of three wide-angle lenses without having to switch them. While achieving the desired background effect can be difficult with a conventional wide-angle lens, the large diameter of this lens allows photographers to open the aperture wide and use the shallow focus to achieve stunning results.4. Incorporating SIGMA’s latest technologiesTo realize a large-diameter zoom lens for full frame cameras with F2 brightness, SIGMA designed each and every part with uncompromising care and quality. The lens incorporates large-diameter aspherical lens elements, which require advanced technologies to manufacture, one FLD (“F” Low Dispersion)*2 glass and seven SLD (Special Low Dispersion) glass elements, of which two are aspherical lenses. The advanced optics and optimized lens power distribution minimize spherical aberration, axial chromatic aberration and field curvature, resulting in outstanding optical performance. Even at widest aperture, this lens delivers breathtaking image quality.5. Convenient handlingThe inner focusing system eliminates front lens rotation, enhancing the lens' stability and allowing use of Circular Polarizing filters. This specification is particularly convenient for shooting video.Other featuresMinimum focusing distance of 28cmWith a minimum focusing distance of 28cm and a maximum magnification ratio of 1:4.4, this lens is excellent for close-up photography.Designed to minimize flare and ghostingFrom an early stage in the lens design process, flare and ghosting have been measured to establish an optical design resistant to strong incident light sources such as backlighting. The Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even in backlit conditions. The included lens hood can be attached to block out extraneous light, which can have a negative effect on rendering performance.Hyper Sonic Motor ensures High AF SpeedThe HSM (Hyper Sonic Motor) ensures a silent, high-speed AF function. By optimizing the AF algorithm, smoother AF is achieved. Also, this lens offers full-time MF by rotating the focus ring of the lens while auto focusing*3. Without changing the AF/MF Focus Mode Switch, it allows faster focus adjustment.Rounded DiaphragmThe 9 blade-rounded diaphragm creates an attractive blur to the out-of-focus areas of the image.Brass bayonet mountThis lens incorporates a brass bayonet mount which has both high accuracy and durability. A special treatment to reinforce its strength is applied to the surface giving it greater strength and making it highly resistant to long-term use.Applicable for the Mount Conversion ServiceAs an experienced lens manufacturer that has been creating a diverse range of interchangeable lenses, we have started the innovative "Mount Conversion Service*4". With this chargeable service, the mount of your current SIGMA lenses can be changed to another mount of your choice. It gives new life to your favorite lenses when you wish to use them on a different camera body.Art line delivers high-level artistic expressionSIGMA is organizing all its interchangeable lenses into three product lines; Contemporary, Art, and Sports, where each line has a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line delivers high-level artistic expression. With the astonishing rendering performance that meets the highest standard, along with landscapes, portraits, still-lifes, close-ups, and general snaps, they are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture and starry skies and many other scenes.Customization and flexible adjustment for convenience or a specific purpose is possible. SIGMA USB DOCK that is designed exclusively for the new lens line-ups.With the optional SIGMA USB DOCK, you can update your lens firmware, adjust focus points and customize Full-time MF function settings as well as the timing to operate the Full-time MF function. By attaching this lens to a SIGMA USB DOCK, which is connected to a computer, the dedicated software "SIGMA Optimization Pro" offers various types of customization and adjustment.New product lines from SGV concepts that are setting new benchmarks for image quality.Design ConceptWith the new product lines, supplied hoods incorporate rubber for the connected part. Lens caps and AF/MF switches are also newly designed in order to improve usability. For the internal parts, various metals and a new material called TSC (Thermally Stable Composite)*5, which works well with metal, are located to achieve products with high accuracy. The lens barrel includes the year of release, engraved for users to recognize when the lens was released.Evaluation with SIGMA's own MTF measuring system "A1"We used to measure lens performance with an MTF measuring system using conventional sensors. However, we've now developed our own proprietary MTF (modulation transfer function) measuring system (A1) using 46-megapixel Foveon direct image sensors. Even previously undetectable high-frequency details are now within the scope of our quality control inspections. All SIGMA 24-35mm F2 DG HSM lenses will all be checked using "A1*6" before they are shipped.Made in JapanAll SIGMA's manufacturing – right down to molds and parts – with a few exceptions, are carried out under a single integrated production system, entirely in Japan. We are now one of the very few manufacturers whose products are solely "made in Japan". We like to think our products are somehow imbued with the essence of our homeland, blessed as it is with clean air and water, and focused, hard-working people. We pride ourselves on the authentic quality of SIGMA products, born of a marriage between highly attuned expertise and intelligent, advanced technology. Our sophisticated products have satisfied professionals and lovers of photography all over the world, because our manufacturing is based on genuine craftsmanship, underpinned by the passion and pride of our experts.Footnotes*1 Among interchangeable lenses for 35mm full frame image sensors (June, 2015)*2 FLD glass is the highest level low dispersion glass available with extremely high light transmission. This optical glass has a performance equal to fluorite glass which has a low refractive index and low dispersion compared to current optical glass. It also benefits from high anomalous dispersion. These characteristics give excellent correction for residual chromatic aberration (secondary spectrum) which cannot be corrected by ordinary optical glass and ensures high definition and high contrast images.*3 The default setting of Full-time MF function varies for each mount.*4 This "Mount Conversion Service" is different from a normal repair. In order to apply for the service, please contact your nearest authorized subsidiary / SIGMA distributor.*5 TSC (Thermally Stable Composite) offers thermal expansion characteristics similar to those of aluminum. Parts made with TSC deform less, making possible lens construction of extremely high precision. As compared to polycarbonate containing 20% glass, a commonly used material, TSC offers approximately 70% higher elasticity. As compared to polycarbonate containing 30% glass, it offers 25% higher elasticity. (Comparison is between SIGMA-produced components.)*6 A1：Aizu 1